Salesforce Dictionary News
What's new in the Salesforce world.
Roundups of Agentforce, Data 360, Slack, MuleSoft, Tableau, releases, earnings, and partnerships.
38 articles
Marketing Cloud MCP Server Goes GA | Salesforce Dictionary
Salesforce's first-party MCP server for Marketing Cloud Engagement is now GA. AI agents like Claude, ChatGPT, Cursor, and Gemini can build data extensions, journeys, and automations in plain English. What it does and how to lock it down.
Salesforce Security Enforcement Week | Salesforce Dictionary
Step-up auth for reports broke things, Salesforce patched mid-enforcement, and the next wave hits sandboxes tomorrow. Here is the current state and what to do before July 1.
Salesforce State of Sales 2026 | Salesforce Dictionary
Salesforce's State of Sales 2026 report says reps sell just 40% of the time and 90% of teams plan AI agents by 2027. The data quality problem is the real story.
Klue OAuth Hack Hits Salesforce CRM | Salesforce Dictionary
Klue's deprecated OAuth token was stolen, exposing Salesforce pipeline, contacts, and competitive battlecards across enterprise orgs. Salesforce cut the connection June 17 at 7:22 p.m. BST. Here is what happened and what to do today.
Agentforce for Financial Services | Salesforce Dictionary
Salesforce launched Agentic Advisor in Agentforce for Financial Services on June 18. Meeting Concierge is generally available now; Run My Day and an enhanced Client Details page arrive in summer 2026. Here is what each piece does.
Salesforce x Databricks Partnership | Salesforce Dictionary
Salesforce and Databricks expanded their Zero Copy partnership at Data + AI Summit 2026. New governance controls, federated search, and MuleSoft Agent Scanner for Databricks. Some of it GA now. Most lands in H2 2026.
Salesforce x FIFA World Cup 2026 | Salesforce Dictionary
Salesforce is the official AI backbone of FIFA World Cup 2026: Slack runs workforce operations across 16 host cities, and Agentforce 360 runs fan engagement at the 2027 Women's World Cup. The tournament is live. Here is what is deployed.
Salesforce Acquires Fin for $3.6B | Salesforce Dictionary
Salesforce signed to buy Fin, formerly Intercom, for $3.6 billion. Fin's AI agent resolves 76% of support volume autonomously across 30,000+ customers. Fills the SMB gap Agentforce never closed. Closes Q4 FY2027.
Salesforce Retires 24 Certs | Salesforce Dictionary
Salesforce is retiring 24 certifications by February 1, 2027 and renaming 16 more to include Agentforce. Registration closes July 24, 2026. Full list and action plan inside.
Salesforce Stock Hits 52-Week Low | Salesforce Dictionary
Salesforce stock set a new 52-week low of $163.31 on June 11, 2026, down roughly 37% this year, while Agentforce ARR surged 205% to $1.2 billion. The disconnect explained.
Salesforce Buys m3ter, Cuts 86 Jobs | Salesforce Dictionary
Salesforce acquires usage-billing platform m3ter for Agentforce Revenue Management while cutting 86 jobs across Agentforce, MuleSoft, and Marketing Cloud.
Custom Lightning Types Go GA | Salesforce Dictionary
Custom Lightning Types hit GA in Summer '26 and the Headless Experience Layer lets one component render across every surface, from Lightning to Slack to ChatGPT. Here is how the cross-surface model works and what to build first.
Agentforce Vibes Goes Paid | Salesforce Dictionary
Salesforce moved Agentforce Vibes to a paid model on June 1, 2026. Paid orgs now need Flex Credits or a permission set license, and Developer Edition keeps a capped free tier. Here is the breakdown and a four-step plan.
Marketing Cloud Next Gets AMPscript | Salesforce Dictionary
Salesforce's Summer '26 release adds AMPscript and native RCS to Marketing Cloud Next, and the June 5 production wave started rolling both out. Here is what email and SMS teams get, what is missing, and what to test first.
CNX26: Agentforce Marketing Ships | Salesforce Dictionary
Salesforce Connections 2026 wrapped with Piper (SDR Agent) and Hunter (Prospecting Agent) hitting GA, Content Agent and Goals Agent entering pilot, Marketing Cloud Next rebranding under Agentforce Marketing, and GEO replacing SEO.
Agent Broker Hits GA, June 2026 | Salesforce Dictionary
Salesforce moves Agent Broker to GA in June 2026, shipping the visual authoring canvas, Agent Script, and Salesforce-model support. Guided Determinism is the production pattern for multi-agent orchestration. Here is what changed.
Salesforce Buys Contentful for Agentforce | SF Dictionary
Salesforce signed to acquire Contentful on June 1, adding a headless content layer to Headless 360 and Agentforce. The Berlin-founded CMS serves 4,800 brands. Reported price: $1B to $1.5B, half its 2021 peak. Closes Q3 FY2027.
Salesforce's $5B Anthropic Windfall | Salesforce Dictionary
Bloomberg valued Salesforce's Anthropic stake at about $5 billion on June 1, after Anthropic raised $65 billion at a $965 billion valuation and filed confidentially for an IPO. CRM jumped nearly 10 percent on a roughly 100x paper return.
Salesforce's $2B France Bet | Salesforce Dictionary
Salesforce pledged $2 billion to France through 2030 at the Choose France summit on June 1, anchored by a Paris AI Innovation Hub, the first of its kind in the EU. It sat inside a record €93 billion of AI-heavy summit pledges.
Agentforce Vibes Free Tier Ends | Salesforce Dictionary
Agentforce Vibes free access changes June 1. Developer Edition orgs keep a one-time 110-request cap that never resets. Non-DE orgs need Flex Credits or a paid PSL for agentic chat. Here is what to check before May 31 ends.
Headless 360 Adoption Numbers Land | Salesforce Dictionary
Salesforce backed Headless 360 with real numbers at a May 29 webinar: 4.5M MCP calls, ~1 trillion API calls, and 1M Slack MCP users in six weeks. Here is what the API-is-the-UI shift means for developers, architects, and your budget.
Salesforce Q1 FY27: Agentforce $1.2B | Salesforce Dictionary
Salesforce beat Q1 FY27 estimates on every major metric: $11.13B revenue, $3.88 non-GAAP EPS, $33.6B cRPO at 14% growth. Agentforce ARR crossed $1.2B at 205% growth. Then Benioff revealed engineers haven't been hired in two years.
Agentforce Operations Goes Live | Salesforce Dictionary
Salesforce shipped Agentforce Operations to GA, pushing agents from CRM into back-office workflows. Digital blueprints convert process docs into agent instructions. The pitch: 70% faster cycle times, 80% fewer manual tasks.
Q1 FY27: The cRPO Number to Watch | Salesforce Dictionary
Salesforce reports Q1 FY27 after the close on May 27, 2026. The stock is down about 30 percent YTD and a $25B buyback is running. The call hinges on one metric: current remaining performance obligation. Here is the setup.
Salesforce CLI Breaks CI/CD on May 27 | Salesforce Dictionary
Salesforce CLI stops returning access tokens, passwords, and SFDX Auth URLs in standard output on May 27, 2026. Pipelines reading sf org display will break. Here is the affected command list and migration path.
Pierre Fabre Picks Agentforce | Salesforce Dictionary
Salesforce announced on May 21, 2026 that Pierre Fabre will roll out Agentforce Life Sciences to 4,000 users across its pharma and dermo-cosmetics businesses, unifying two CRM stacks onto one platform.
Salesforce FDE Partner Network | Salesforce Dictionary
Salesforce's FDE Partner Network added TTEC Digital and Bridgenext this week, bringing the count past 30 firms. FDE partners have driven one-third of all production Agentforce deployments. Here is what to ask before signing a SOW.
Salesforce Security Overhaul, May 27 | Salesforce Dictionary
Salesforce rolls out step-up authentication on reports starting May 27, 2026. Enforcement begins June 3 in sandboxes and June 10 in production. Four more mandatory controls land by July 20. Here is the timeline and admin checklist.
CRM Rallies on $300M Anthropic Bet | Salesforce Dictionary
Salesforce shares opened up 3.66% on May 19, 2026, one trading day after BofA's $160 Underperform reset. The catalyst was a $300 million Anthropic token commitment from Marc Benioff and Agentforce ARR crossing $800 million.
BofA Cuts Salesforce to Underperform | Salesforce Dictionary
BofA reinstated Salesforce at Underperform on May 18 with a $160 target. With 23,000 of 200,000+ customers on paid Agentforce deals and CRM down 35% YTD, the monetization debate peaks nine days before Q1 FY27 earnings.
Air Force Picks Missionforce, $72M | Salesforce Dictionary
The Air Force awarded Salesforce a $72M enterprise license for Missionforce National Security on May 13, executed as a task order under the existing $5.6B Army IDIQ. Agentforce pilots are part of the deal.
Anthropic Eyes Salesforce's SMB Turf | Salesforce Dictionary
Anthropic shipped Claude for Small Business on May 13 with Slack as a launch connector. The product targets the same SMB buyers Salesforce just gave free Agentforce to.
The May 11 Connected App Deadline
Salesforce's mandatory PKCE and Refresh Token Rotation deadline for every AppExchange Connected App and External Client App lands May 11. Here is what changes Monday.
Salesforce Leadership Overhaul | Salesforce Dictionary
Adam Evans is out, Madhav Thattai is in, around 1,000 employees have been let go, and 1,000 AI-native grads are being hired. Here is what Salesforce's May 2026 leadership overhaul means for the platform.
Salesforce News Roundup: May 8-9, 2026
Summer '26 hit sandboxes on May 8, the State of Sales 2026 report dropped with new agent adoption numbers, and Headless 360 plus Agentforce Vibes 2.0 went live in every Developer Edition org. Here is what changed in 48 hours.
Agent Fabric Expansion May 2026 | Salesforce Dictionary
Salesforce moved AI Gateway, MCP Bridge, and Trusted Agent Identity to GA this week, opened Agent Broker beta, and made Guided Determinism the new multi-vendor agent story. Here is what shipped.
Salesforce Summer '26 New Features | Salesforce Dictionary
Salesforce's Summer '26 release lands 17 features including Multi-Agent Orchestration, Agentforce Self-Service, Tableau MCP, and agents in Flow Builder. Production waves begin May 15.
Q1 FY27 Preview: Agentforce on Trial
Salesforce reports Q1 FY27 on May 27 with stock down 30 percent YTD and a $25B buyback running. Here is what to watch on Agentforce, Data 360, and the Claude integration.