Sales Engagement
A Sales Cloud feature set (formerly High Velocity Sales) that provides sales cadences, work queues, Einstein activity capture, and automated outreach sequences to help inside sales reps manage their prospecting pipeline efficiently.
Definition
A Sales Cloud feature set (formerly High Velocity Sales) that provides sales cadences, work queues, Einstein activity capture, and automated outreach sequences to help inside sales reps manage their prospecting pipeline efficiently.
In plain English
“Sales Engagement (formerly High Velocity Sales) is a Sales Cloud feature set that gives inside sales reps tools for structured prospecting. It includes sales cadences (step-by-step outreach sequences), work queues, Einstein Activity Capture, and automated outreach to help reps manage their pipeline efficiently.”
Worked example
When a senior account executive at GreenField Solutions needs to streamline operations, they turn to Sales Engagement to improve sales team productivity and pipeline visibility. Sales Engagement gives reps a clear view of their deals and next steps, while managers use aggregated data to forecast revenue and plan territory assignments with greater precision.
Why Sales Engagement matters
Sales Engagement is a Sales Cloud feature set (formerly High Velocity Sales) that provides sales cadences, work queues, Einstein Activity Capture, and automated outreach sequences to help inside sales reps manage their prospecting pipeline efficiently. Sales cadences define step-by-step outreach sequences (call, email, wait, repeat) that reps follow for consistent prospecting execution.
Sales Engagement addresses the challenge of scaling inside sales: when reps manage hundreds of prospects, they need structure to ensure consistent outreach without manual tracking. Without cadences and work queues, reps rely on memory and ad hoc planning, leading to dropped follow-ups and inconsistent execution. With Sales Engagement, the system guides reps through structured sequences and surfaces the next action to take, ensuring no prospect falls through the cracks.
How organizations use Sales Engagement
Uses sales cadences for structured SDR prospecting, ensuring every lead gets consistent multi-touch outreach.
Built work queues that surface the next action for each rep based on their cadence progress.
Migrated from ad hoc prospecting to Sales Engagement cadences, improving follow-up consistency significantly.
Trust & references
Straight from the source — Salesforce's reference material on Sales Engagement.
- Sales Engagement (formerly High Velocity Sales)Salesforce Help
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