Definition
The former name for Salesforce Sales Engagement (part of Sales Cloud), a feature set that provides sales cadences, work queues, and Einstein activity capture to help inside sales teams manage outreach at scale.
Real-World Example
At their company, a sales operations lead at Cobalt Ventures leverages High Velocity Sales to streamline deal management from prospecting through close. With High Velocity Sales properly set up, sales managers can identify bottlenecks in the pipeline, coach reps on stalled deals, and allocate resources to the highest-potential opportunities.
Why High Velocity Sales Matters
High Velocity Sales (HVS) was the former name for Salesforce Sales Engagement, a feature set within Sales Cloud designed to help inside sales teams manage outreach at scale. It includes sales cadences (predefined sequences of outreach steps), work queues (lists of leads or contacts to work through), Einstein Activity Capture (for automatic email and calendar logging), and other tools to support high-volume, structured sales motions like SDR outreach and inside sales follow-up.
Salesforce rebranded HVS to Sales Engagement to better reflect the broader scope of the product. The functionality is the same; only the name changed. References to High Velocity Sales in older documentation, training, and configuration are still valid for understanding the product, but the modern name is Sales Engagement. The product is particularly valuable for SDR teams running outbound prospecting motions and inside sales teams managing high inbound lead volumes, where structured cadences and work queues dramatically improve consistency and throughput.
How Organizations Use High Velocity Sales
- •Cobalt Ventures — Uses Sales Engagement (formerly HVS) for their SDR team's outbound cadences. Each prospect goes through a standardized 12-touch sequence over three weeks.
- •TrueNorth Software — Built work queues for their inside sales reps so each rep starts the day with a prioritized list of leads and accounts to work.
- •GreenField Solutions — Treats older HVS references in documentation as the same as Sales Engagement; only the brand changed.