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Full Sales Engagement entry
How-to guide

How to set up Sales Engagement in Salesforce

Sales Engagement (formerly High Velocity Sales) is the inside-sales productivity suite — Sales Cadences (multi-step prospecting sequences), Work Queues (prioritized task lists), Einstein Activity Capture, automated outreach. Best for SDR / BDR teams running prospecting motions at scale. Paid Sales Cloud add-on.

By Dipojjal Chakrabarti · Editor, Salesforce DictionaryLast updated Apr 20, 2026

Sales Engagement (formerly High Velocity Sales) is the inside-sales productivity suite — Sales Cadences (multi-step prospecting sequences), Work Queues (prioritized task lists), Einstein Activity Capture, automated outreach. Best for SDR / BDR teams running prospecting motions at scale. Paid Sales Cloud add-on.

  1. Confirm Sales Engagement licensing

    Sales Engagement is a paid add-on — confirm before enabling.

  2. Open Setup → Sales Engagement

    Setup gear → Quick Find: Sales Engagement → Sales Engagement.

  3. Tick Enable Sales Engagement

    Foundational toggle. Activates the Sales Cadence and Work Queue infrastructure.

  4. Build Sales Cadences

    Cadences are templated multi-step sequences — "Day 1: email; Day 3: call; Day 5: LinkedIn message." Configure via Setup → Sales Cadences → New.

  5. Add Cadence Targets (Leads, Contacts, Person Accounts)

    Reps assign records to Cadences; the cadence engine creates Tasks at the configured cadence steps.

  6. Configure Work Queue

    Reps' prioritized task list, ordered by Einstein scoring + cadence due dates.

  7. Configure Einstein Activity Capture (separately)

    Setup → Einstein Activity Capture for email/calendar sync. Pairs with Sales Engagement to auto-log activities.

  8. Save and roll out to SDR / BDR profiles

    Enable Sales Engagement permission set for relevant users. They see the Sales Engagement workspace in Lightning.

Key options
Sales Cadencesremember

Multi-step prospecting sequences.

Work Queueremember

Prioritized task list per rep.

Einstein Activity Capture integrationremember

Auto-log emails and meetings.

Lead/Contact Engagementremember

Cadence engine creates tasks at scheduled steps.

Gotchas
  • Sales Engagement is renamed from High Velocity Sales. Older docs / Trailhead modules use the old name — same feature.
  • Cadences only run on the assigned target. A Lead in Cadence A doesn't auto-graduate to Cadence B — reps manually move targets between cadences as their stage changes.
  • Heavy cadence usage creates a lot of Tasks. Without good Task hygiene (closing completed tasks, archiving old), the database grows quickly.

See the full Sales Engagement entry

Sales Engagement includes the definition, worked example, deep dive, related terms, and a quiz.