Definition
A Chatter Favorite in Salesforce is a saved search or topic stream in Chatter that a user has marked as a favorite. By favoriting a feed search or topic, users create quick-access shortcuts in their Chatter sidebar, allowing them to easily monitor specific discussions, keywords, or topics that are important to their work.
Real-World Example
a CRM manager at Summit Group uses Chatter Favorite to centralize important business data in one place. With Chatter Favorite configured to match their workflow, the team can quickly find relevant information, track changes over time, and generate reports that drive strategic decisions.
Why Chatter Favorite Matters
A Chatter Favorite is a saved feed search or topic stream that the user has marked for quick access. After running a Chatter search or visiting a topic page, the user can favorite it, which adds a shortcut to their Chatter sidebar. Clicking the favorite re-runs the search or returns to the topic stream, giving the user a quick way to monitor specific keywords, hashtags, or topics that matter to their work.
Chatter Favorites are different from Chatter Bookmarks. Bookmarks save individual posts; Favorites save searches and topic streams that surface multiple posts dynamically as new ones are added. This makes Favorites particularly useful for monitoring ongoing discussions: a sales rep might favorite searches for their account names, an admin might favorite a topic for org changes, and a product manager might favorite a search for their feature name. Favorites are private to each user and configurable through the Chatter sidebar.
How Organizations Use Chatter Favorite
- •Summit Group — Uses Chatter Favorites to monitor discussions about specific products. Each product manager favorites a search for their product name, so any new post mentioning their product surfaces in their personal favorites stream automatically.
- •Vertex Global — Built a culture of using Chatter Favorites for monitoring topics like 'security' and 'compliance'. The relevant teams catch issues early because they're notified through their favorites whenever those topics come up in any group.
- •NovaScale — Trains new sales reps to favorite searches for their territory accounts so they get a personal feed of every post mentioning the companies they sell to.