Chatter Favorites are created on the Chatter tab in Salesforce Classic. The steps differ slightly per type, but every favorite ends up in the same favorites area of the Chatter tab. If you are in Lightning Experience, use the star icon in the page header instead, which is the modern equivalent.
- Favorite a list view
Open or create a list view for records like Accounts, Opportunities, or Leads. Click the feed icon to see Chatter updates for those records, then choose Add to Favorites.
- Favorite a Topic
In Salesforce Classic, click a topic name to open its detail page. In the upper-right corner, open the topic options menu and choose Add to Favorites.
- Favorite a feed search
Run the search you use often against Chatter, then save it as a favorite so the same query is one click away from the Chatter tab.
- Open and clean up favorites
Find favorites in the favorites area of the Chatter tab. It shows the four most recent and hides the rest behind an "n more" link. Hover any favorite and click the X to remove it.
Saves a filtered list of records so you reopen the same view without rebuilding the filter.
Saves a Topic so you jump straight to that topic feed to see related posts.
Saves a recurring Chatter search so the query stays one click away.
- Chatter Favorites are Salesforce Classic only. In Lightning Experience, use the Favorites menu and the star icon in the page header instead.
- You can have up to 50 Chatter Favorites; the Lightning Favorites menu raises that cap to 200.
- You cannot favorite a single Chatter post here. Saving one post is the job of Chatter Bookmarks, a separate feature.
- Favorites are personal. Admins cannot pre-load or share them, so each user has to add the ones they want.