Chatter Bookmarks
Chatter Bookmarks is the Salesforce feature that lets users save Chatter feed items for later by clicking a Bookmark icon on the post.
Definition
Chatter Bookmarks is the Salesforce feature that lets users save Chatter feed items for later by clicking a Bookmark icon on the post. Bookmarked posts collect in the user's Bookmarked feed view, accessible from the left navigation in the Chatter tab. The feature serves a similar role to favourites or saved-posts on other social platforms: a private list of feed content the user wants to find again. Bookmarks are personal; no one else sees which posts a user has bookmarked.
Chatter Bookmarks matter because Chatter feeds can move fast in active organisations, and important posts scroll off the top of the feed within hours. Bookmarking is the lightweight personal-curation mechanism that lets a user save announcements, useful Q&A threads, or reference posts for later reading. The feature is less prominent in modern Lightning Chatter than it was in Classic Chatter, where the Bookmarks tab was a primary navigation item. In Lightning, the feature still exists but lives behind the feed filter dropdown. Reading any Salesforce documentation about Chatter productivity, treat Chatter Bookmarks as one of several lightweight personal organisation features alongside Chatter Favorites and Topic following.
How Chatter Bookmarks work and where they fit
Bookmarking a Chatter post
Users click the Bookmark icon on a Feed Item to add it to their Bookmarks. The icon toggles bookmarked state; clicking again removes the bookmark. Bookmarked state is per user; the post itself remains unchanged, with the bookmark stored as a user-specific flag on the Feed Item.
Accessing the Bookmarked feed
The Bookmarked feed view lives in the Chatter tab's left navigation under Feeds. Selecting it filters the visible posts to those the user has bookmarked. In Lightning Chatter this is one of several feed filters; in Classic Chatter, Bookmarks had its own prominent tab.
Bookmarks versus Favorites
Chatter Bookmarks save Feed Items. Chatter Favorites save records, list views, and Topics (broader entities). Both are personal organisation tools but operate on different objects. Many users mix them up; the distinction matters mainly for understanding which surface to use.
Bookmarks versus Topic following
Following a Topic pulls every post tagged with that Topic into the user's feed. Bookmarking saves a specific post. Both are personal but answer different questions: Topics for ongoing streams, Bookmarks for specific items.
Reporting on bookmark usage
The bookmarked flag is queryable through the Feed Item API. Reports on Bookmarks usage can identify which posts get bookmarked most (a signal of high value) or which users are heavy bookmarkers (a signal of active Chatter engagement). The reporting is niche but useful for community managers.
Bookmarks in mobile
The Salesforce Mobile App surfaces the Bookmarked feed view alongside other feed filters. The mobile UI is tap-to-bookmark; the same per-user storage as desktop. Mobile users tend to bookmark more than desktop users because they read feeds in transit and return to action later.
Bookmarks in the broader Chatter productivity stack
Bookmarks combine with Topics following, post mentions (@-mentions notify the user), and the Notifications tray to give users multiple ways to organise their Chatter consumption. Most heavy Chatter users use all four in combination.
Common usage patterns
Three patterns recur. Reference posts (policy announcements, FAQs) get bookmarked widely; high bookmark counts signal long-tail value. Time-sensitive posts (one-off announcements) get bookmarked less. And inactive users who bookmark heavily but never revisit are using bookmarks as a stand-in for a real to-do list.
How to use Chatter Bookmarks effectively
Chatter Bookmarks need no admin configuration; they ship enabled. The work is training users to use them intentionally and pairing with the other Chatter organisation tools.
- Bookmark posts you want to find later
Click the Bookmark icon on any Feed Item. The post moves to your Bookmarked feed; no one else sees the action.
- Access bookmarked posts
Chatter tab, left navigation, Bookmarked. The view filters to your bookmarked posts in reverse chronological order.
- Remove bookmarks you no longer need
Click the Bookmark icon again to remove. Periodic cleanup keeps the Bookmarked feed useful.
- Combine with Topic following
Follow Topics for ongoing streams; bookmark specific posts for one-off reference. Using both together is the standard heavy-user pattern.
- Use Notifications for time-sensitive items
For posts that need response, mention the user (@) rather than relying on the user to bookmark and revisit. Bookmarks are pull; Notifications are push.
- Bookmarks are personal. No one else sees what a user has bookmarked; the action is not a recommendation or share.
- Bookmarks accumulate without curation. Periodic cleanup keeps the Bookmarked feed useful.
- Bookmarks are pull, not push. Time-sensitive items belong on @mentions or Notifications, not on Bookmarks.
- Bookmark counts can signal high-value posts but also confused users; do not infer too much from a single Feed Item's bookmark count.
Trust & references
Cross-checked against the following references.
- Chatter OverviewSalesforce Help
- Bookmark a Chatter PostSalesforce Help
Straight from the source - Salesforce's reference material on Chatter Bookmarks.
- Chatter FeedSalesforce Help
About the Author
Dipojjal Chakrabarti is a B2C Solution Architect with 29 Salesforce certifications and over 13 years in the Salesforce ecosystem. He runs salesforcedictionary.com to help admins, developers, architects, and cert/interview candidates sharpen their fundamentals. More about Dipojjal.
Test your knowledge
Q1. What is a Chatter Bookmark?
Q2. Are Chatter Bookmarks visible to other users?
Q3. What is a good use case for Chatter Bookmarks?
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