Standard Price
In Salesforce price books, the price of a product as defined in the Standard Price Book, serving as the baseline list price from which custom price book entries may offer different pricing.
Definition
In Salesforce price books, the price of a product as defined in the Standard Price Book, serving as the baseline list price from which custom price book entries may offer different pricing.
In plain English
“A Standard Price is the price of a product as defined in the Standard Price Book. It serves as the baseline list price that custom price books can offer different prices from, like regional or customer-specific pricing.”
Worked example
Brookmoor Software's product catalog has 80 products, each with a Standard Price defined in the Standard Price Book. The Standard Price for the "Analytics Pro" product is $5,000 per seat per year - the public list price. Custom Price Books can offer different prices: the EMEA Price Book has Analytics Pro at €4,500; the Government Price Book has it at $4,000 per seat. The Standard Price is the baseline reference; custom prices are deviations from it. Without a Standard Price set, the product can't be added to any Quote or Opportunity.
Why Standard Price matters
In Salesforce price books, the Standard Price is the price of a product as defined in the Standard Price Book, serving as the baseline list price from which custom price book entries may offer different pricing. Every product must have a standard price before it can be added to custom price books.
Standard prices represent the 'official' or 'list' pricing for products. Custom price books then offer variations for specific contexts. The standard price is the reference point; custom prices are deviations from it. Mature pricing programs maintain standard prices carefully as the foundation for all downstream pricing.
How organizations use Standard Price
Maintains accurate standard prices as the baseline for all pricing variations.
Uses standard prices as reference points for measuring discount depth.
Treats standard price maintenance as foundational pricing hygiene.
Trust & references
Straight from the source - Salesforce's reference material on Standard Price.
- Products and Price BooksSalesforce Help
Test your knowledge
Q1. What is a Standard Price?
Q2. Is it required?
Q3. What do custom prices represent?
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