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Full Standard Price entry
How-to guide

Set the Standard Price on a Salesforce Product

A Standard Price is set per Product per currency on the Standard Price Book. The steps below cover the standard flow for a single-currency org; multi-currency orgs repeat the flow per active corporate currency.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated May 26, 2026

A Standard Price is set per Product per currency on the Standard Price Book. The steps below cover the standard flow for a single-currency org; multi-currency orgs repeat the flow per active corporate currency.

  1. Open the Product detail page

    Navigate to Products in the App Launcher and open the Product you want to price. The detail page shows the related list for Standard Price under Pricebook Entries.

  2. Add a Standard Price entry

    Click Add Standard Price (or New Pricebook Entry pointing to the Standard Price Book in Classic). The form asks for List Price, Active flag, and Use Standard Price checkbox if multi-currency is enabled.

  3. Enter the price and active flag

    Enter the unit price. Tick Active so the Product is available for new Quotes and Opportunities. Save the entry; the Product is now eligible to be added to custom Price Books.

  4. Repeat per currency in multi-currency orgs

    For each active corporate currency, repeat the add flow. Salesforce will not auto-convert; each currency needs its own Standard Price record under the Standard Price Book.

  5. Verify by adding to a custom Price Book

    Open a custom Price Book and try to add the Product. If the Standard Price is missing or inactive, the form will reject the addition with a validation error. A successful add confirms the Standard Price prerequisite is in place.

Key options
List Priceremember

The unit price in the Product's currency. Required field on the Standard Price entry.

Active flagremember

Toggles whether the Standard Price is available for new pricing operations. Deactivating hides the Product from new Quotes and Opportunities.

Use Standard Price (multi-currency)remember

Sets the price for a corporate currency by referencing the existing Standard Price in another currency, using the exchange rate. Optional alternative to manual per-currency entry.

Gotchas
  • A Product without a Standard Price cannot be added to any custom Price Book. The Setup UI returns a validation error rather than auto-creating a Standard Price entry.
  • Editing the Standard Price does not retroactively update existing Quote Line Items or Opportunity Products. Existing deals keep their original Sales Price; new deals pick up the new value.
  • In multi-currency orgs, the Standard Price exists once per active corporate currency. Adding a new currency to the org does not auto-create a Standard Price record in that currency; the admin must add each one manually.

See the full Standard Price entry

Standard Price includes the definition, worked example, deep dive, related terms, and a quiz.