Social Handle
In Salesforce Social Accounts and Contacts, a social media username or handle (like a Twitter @handle) associated with a contact or account record for identifying and engaging with the person on social platforms.
Definition
In Salesforce Social Accounts and Contacts, a social media username or handle (like a Twitter @handle) associated with a contact or account record for identifying and engaging with the person on social platforms.
In plain English
“A Social Handle in Salesforce Social Accounts and Contacts is a social media username (like a Twitter @handle) linked to a contact or account record. It identifies the person on social networks for engagement tracking.”
Worked example
Yokefleet Logistics' customer-success team uses Social Accounts and Contacts to capture each Contact's Social Handle for the platforms that matter - Twitter @ for industry executives, LinkedIn URLs for buyers, Instagram for the marketing-team contacts they engage with on social. The Social Handle becomes searchable on the Contact record; when a CSM hosts a quarterly business review, she can quickly see her Contact's recent LinkedIn activity. Without the Social Handle field, the same information would either live in CSMs' own notes or not get captured at all. Engagement signals from social channels become as discoverable as phone numbers.
Why Social Handle matters
In Salesforce Social Accounts and Contacts, a Social Handle is a social media username or handle (like a Twitter @handle) associated with a contact or account record for identifying and engaging with the person on social networks. The handle is the key that links the CRM record to their social media presence.
Social handles enable social engagement tracking: when someone mentions your company on Twitter, the handle matches them to their Salesforce record. This connection between social identity and CRM identity is valuable for social selling and social customer service workflows.
How organizations use Social Handle
Associates Twitter handles with contacts for social selling engagement.
Uses social handles to connect social media mentions to CRM records.
Treats social handle data as part of contact enrichment.
About the Author
Dipojjal Chakrabarti is a B2C Solution Architect with 29 Salesforce certifications and over 13 years in the Salesforce ecosystem. He runs salesforcedictionary.com to help admins, developers, architects, and cert/interview candidates sharpen their fundamentals. More about Dipojjal.
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