Salesforce Commerce Cloud B2B
The B2B edition of Salesforce Commerce Cloud designed for business buyers, featuring account-based purchasing, negotiated pricing, bulk ordering, reordering, and integration with Sales and Service Cloud.
Definition
The B2B edition of Salesforce Commerce Cloud designed for business buyers, featuring account-based purchasing, negotiated pricing, bulk ordering, reordering, and integration with Sales and Service Cloud.
In plain English
“Salesforce Commerce Cloud B2B is the business-to-business edition of Commerce Cloud. It's designed for business buyers with features like account-based purchasing, negotiated pricing, bulk ordering, reordering, and integration with Sales and Service Cloud.”
Worked example
Consider a scenario where the IT director at Vertex Global is working with Salesforce Commerce Cloud B2B to scale their operations using the Salesforce platform. Salesforce Commerce Cloud B2B gives them the infrastructure and tools needed to support new business requirements, handle increased data volumes, and serve a growing user base without compromising performance.
Why Salesforce Commerce Cloud B2B matters
The B2B edition of Salesforce Commerce Cloud is designed for business buyers, featuring account-based purchasing, negotiated pricing, bulk ordering, reordering, and integration with Sales and Service Cloud. Unlike B2C commerce where consumers browse and buy as individuals, B2B commerce involves business accounts, contracted pricing, purchasing workflows, and integration with existing business relationships.
B2B Commerce is built natively on the Salesforce platform, meaning it shares the same data model, security, and infrastructure as Sales and Service Cloud. This native integration is a key advantage for organizations already on Salesforce: customer accounts, contacts, and relationships are shared across CRM and commerce without integration effort. Mature B2B commerce deployments treat the storefront as an extension of the customer relationship, not a separate channel.
How organizations use Salesforce Commerce Cloud B2B
Built their B2B storefront on Commerce Cloud B2B with negotiated pricing tied to CRM account relationships.
Uses B2B Commerce for customer self-service ordering with reorder capability from past purchases.
Treats B2B Commerce as an extension of their CRM relationship, sharing accounts and contacts.
Trust & references
Straight from the source — Salesforce's reference material on Salesforce Commerce Cloud B2B.
- Salesforce B2B CommerceSalesforce Help
- Set Up a StorefrontSalesforce Help
🧠 Test your knowledge
Q1. What is Commerce Cloud B2B?
Q2. How is it built?
Q3. What B2B-specific features does it have?
Discussion
Loading discussion…