Salesforce Commerce Cloud B2C
The B2C edition of Salesforce Commerce Cloud (formerly Demandware) designed for consumer-facing retail, providing storefront templates, merchandising tools, AI-powered product recommendations, and multi-site management.
Definition
The B2C edition of Salesforce Commerce Cloud (formerly Demandware) designed for consumer-facing retail, providing storefront templates, merchandising tools, AI-powered product recommendations, and multi-site management.
In plain English
“Salesforce Commerce Cloud B2C (formerly Demandware) is the consumer-facing retail edition of Commerce Cloud. It provides storefront templates, merchandising tools, AI-powered product recommendations, and multi-site management for direct-to-consumer online retail.”
Worked example
A retail architect at Fernhill Outdoor runs a B2C storefront on Salesforce Commerce Cloud B2C (formerly Demandware, acquired by Salesforce in 2016). The site uses SFRA (Storefront Reference Architecture) as the template baseline, customized with brand styling; Einstein Product Recommendations populates the "Customers also viewed" carousels; multi-site management supports distinct URLs and merchandising rules for the U.S., UK, and German storefronts from the same Commerce Cloud backend. Black Friday traffic hits 12x the daily average and the Commerce Cloud SaaS scaling absorbs the load without capacity-planning on the retailer's side.
Why Salesforce Commerce Cloud B2C matters
The B2C edition of Salesforce Commerce Cloud (formerly Demandware) is designed for consumer-facing retail, providing storefront templates, merchandising tools, AI-powered product recommendations, and multi-site management. It supports the full consumer shopping experience from browsing and search through checkout and post-purchase, with personalization powered by Einstein.
B2C Commerce came to Salesforce through the Demandware acquisition in 2016 and runs on its own infrastructure rather than the core Salesforce platform. This means integration with Sales and Service Cloud requires explicit configuration, unlike B2B Commerce which is natively integrated. Mature B2C Commerce deployments connect the storefront with Service Cloud for unified customer support and Marketing Cloud for personalized campaigns.
How organizations use Salesforce Commerce Cloud B2C
Runs their consumer storefront on Commerce Cloud B2C with Einstein-powered product recommendations.
Uses B2C Commerce for their direct-to-consumer retail channel with multi-site management.
Integrates B2C Commerce with Service Cloud for unified customer support across channels.
Trust & references
Straight from the source — Salesforce's reference material on Salesforce Commerce Cloud B2C.
- Get Started with B2C CommerceSalesforce Help
🧠 Test your knowledge
Q1. What is Commerce Cloud B2C?
Q2. What was it formerly?
Q3. How does it differ from B2B Commerce architecturally?
Discussion
Loading discussion…