Salesforce Commerce Cloud
Salesforce's e-commerce platform for building and managing online storefronts, supporting both B2B and B2C commerce with product catalogs, shopping carts, checkout, order management, and AI-powered personalization.
Definition
Salesforce's e-commerce platform for building and managing online storefronts, supporting both B2B and B2C commerce with product catalogs, shopping carts, checkout, order management, and AI-powered personalization.
In plain English
“Salesforce Commerce Cloud is Salesforce's e-commerce platform for building and managing online storefronts. It supports both B2B and B2C commerce with product catalogs, shopping carts, checkout, order management, and AI-powered personalization.”
Worked example
A commerce architect at Fernhill Outdoor runs their B2C storefront on Salesforce Commerce Cloud, their wholesale site on Commerce Cloud B2B, and their subscription-box on Commerce Cloud Checkout (OMS). Product catalogs, inventory, and customer identity are unified in Data Cloud; orders flow back into Service Cloud for post-purchase support. The three commerce surfaces share the same backbone, but each uses the commerce edition tuned to its audience: B2C for consumer shopping, B2B for wholesale catalog + negotiated pricing, OMS for subscription lifecycle.
Why Salesforce Commerce Cloud matters
Salesforce Commerce Cloud is Salesforce's e-commerce platform for building and managing online storefronts, supporting both B2B and B2C commerce with product catalogs, shopping carts, checkout, order management, and AI-powered personalization. It combines the storefront experience with the broader Salesforce ecosystem for unified customer engagement across commerce, sales, service, and marketing.
Commerce Cloud has two main editions: B2C Commerce (formerly Demandware, acquired in 2016) for consumer-facing retail, and B2B Commerce (built natively on the Salesforce platform) for business-to-business purchasing. Each edition has features tailored to its audience: B2C focuses on merchandising, personalization, and multi-site management; B2B focuses on account-based purchasing, negotiated pricing, and reordering.
How organizations use Salesforce Commerce Cloud
Uses Commerce Cloud B2B for their business customer storefront with account-based purchasing.
Evaluates B2B vs B2C Commerce Cloud editions based on their specific customer model.
Treats Commerce Cloud as part of their unified Salesforce customer engagement strategy.
Trust & references
Straight from the source — Salesforce's reference material on Salesforce Commerce Cloud.
- Get Started with B2C CommerceSalesforce Help
- Salesforce B2B CommerceSalesforce Help
🧠 Test your knowledge
Q1. What is Salesforce Commerce Cloud?
Q2. What are the two main editions?
Q3. What was B2C Commerce formerly called?
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