Definition
In Salesforce Chatter, the action of sharing another user's post to your own feed or a group feed, increasing its visibility and distribution to a wider audience within the organization.
Real-World Example
At their company, a Salesforce administrator at Coastal Health leverages Post Sharing to maintain data quality and enforce organizational policies across the platform. By properly setting up Post Sharing, they prevent common data entry errors and ensure that users follow established business processes, which saves the support team hours of cleanup work each week.
Why Post Sharing Matters
In Salesforce Chatter, Post Sharing is the action of sharing another user's post to your own feed or a group feed, increasing its visibility and distribution to a wider audience within the organization. The shared post appears in the new feed, attributing the original author and the sharer, similar to retweet/repost functionality in consumer social platforms.
Post sharing is part of Chatter's social engagement model, helping useful content spread beyond its original audience. When someone shares a valuable post, more people see it, improving information distribution within the org. Mature Chatter cultures use sharing as a way to amplify important announcements, recognize good work, and spread useful insights across the org.
How Organizations Use Post Sharing
- •NovaScale — Encourages employees to share important company-wide announcements, helping critical information reach the whole org.
- •BrightEdge Solutions — Uses post sharing to amplify customer success stories from individual reps to the broader sales team.
- •Cobalt Ventures — Treats sharing as part of the engagement culture, recognizing good work by amplifying it.