Post Sharing
In Salesforce Chatter, the action of sharing another user's post to your own feed or a group feed, increasing its visibility and distribution to a wider audience within the organization.
Definition
In Salesforce Chatter, the action of sharing another user's post to your own feed or a group feed, increasing its visibility and distribution to a wider audience within the organization.
In plain English
“Post Sharing in Chatter is the action of sharing another user's post to your own feed or a group feed. It's like reposting on social media. It increases the post's visibility and distribution to a wider audience within your organization.”
Worked example
A senior medical-affairs scientist at Slate Pharmaceuticals sees a Chatter post in a small private group: a colleague has summarized a new clinical-study finding. The summary is broadly relevant beyond the small group, so the scientist clicks Share - Post Sharing - and reposts it to the company-wide All Medical Affairs Chatter group with a comment explaining why it's important. The original post is now visible to a much wider audience while the original poster gets credit; comments on the shared post stay attached to the original. Post Sharing is Chatter's amplification mechanism, similar to retweeting on social platforms.
Why Post Sharing matters
In Salesforce Chatter, Post Sharing is the action of sharing another user's post to your own feed or a group feed, increasing its visibility and distribution to a wider audience within the organization. The shared post appears in the new feed, attributing the original author and the sharer, similar to retweet/repost functionality in consumer social platforms.
Post sharing is part of Chatter's social engagement model, helping useful content spread beyond its original audience. When someone shares a valuable post, more people see it, improving information distribution within the org. Mature Chatter cultures use sharing as a way to amplify important announcements, recognize good work, and spread useful insights across the org.
How organizations use Post Sharing
Encourages employees to share important company-wide announcements, helping critical information reach the whole org.
Uses post sharing to amplify customer success stories from individual reps to the broader sales team.
Treats sharing as part of the engagement culture, recognizing good work by amplifying it.
About the Author
Dipojjal Chakrabarti is a B2C Solution Architect with 29 Salesforce certifications and over 13 years in the Salesforce ecosystem. He runs salesforcedictionary.com to help admins, developers, architects, and cert/interview candidates sharpen their fundamentals. More about Dipojjal.
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