Definition
In Salesforce Chatter, a message shared to a user's feed, a group feed, or a record feed that can contain text, mentions, hashtags, files, links, or polls for social collaboration within the org.
Real-World Example
Consider a scenario where a business analyst at Clearwater Inc. is working with Post to improve how the organization tracks relationships and interactions. By setting up Post properly, the team gains better visibility into their customer base, which leads to more informed decisions and stronger customer relationships across the board.
Why Post Matters
In Salesforce Chatter, a Post is a message shared to a user's feed, a group feed, or a record feed that can contain text, mentions, hashtags, files, links, or polls for social collaboration within the org. Posts are the basic unit of Chatter activity, with users creating posts to share information, ask questions, celebrate wins, and collaborate around records.
Chatter posts on records (like an account or opportunity) are particularly valuable because they capture context-specific collaboration: a post on an opportunity record stays with that opportunity forever, providing historical context for anyone who looks at the record later. Mature orgs encourage record-level Chatter posts as part of capturing institutional knowledge, treating Chatter as the collaboration layer woven into CRM data.
How Organizations Use Post
- •NovaScale — Encourages reps to post to opportunity records about deal context, capturing historical knowledge that benefits anyone working the deal later.
- •BrightEdge Solutions — Uses Chatter posts on cases for internal collaboration on resolution, with the conversation history preserved with the case.
- •Cobalt Ventures — Treats Chatter posts as institutional knowledge capture, encouraging sharing as part of daily work.