Post
In Salesforce Chatter, a message shared to a user's feed, a group feed, or a record feed that can contain text, mentions, hashtags, files, links, or polls for social collaboration within the org.
Definition
In Salesforce Chatter, a message shared to a user's feed, a group feed, or a record feed that can contain text, mentions, hashtags, files, links, or polls for social collaboration within the org.
In plain English
“A Post in Salesforce Chatter is a message shared to a feed. It can go on a user's profile, a group, or a record. Posts can contain text, mentions, hashtags, files, links, or polls. They're the basic unit of social collaboration within the org.”
Worked example
An AE at Edgehill Capital writes a Chatter Post on her active Opportunity record: "Buyer signed the LOI today; revenue recognition starts Apr 1." The Post appears in the Opportunity's feed; her account team (already following the record) sees it immediately. She @-mentions the deal-desk analyst in the Post; a notification fires. The Post becomes part of the deal's permanent history alongside field-history changes and email logs. Posts are the basic unit of Chatter - short or long messages that go on user profiles, group feeds, or record feeds, with files, links, polls, and mentions all supported.
Why Post matters
In Salesforce Chatter, a Post is a message shared to a user's feed, a group feed, or a record feed that can contain text, mentions, hashtags, files, links, or polls for social collaboration within the org. Posts are the basic unit of Chatter activity, with users creating posts to share information, ask questions, celebrate wins, and collaborate around records.
Chatter posts on records (like an account or opportunity) are particularly valuable because they capture context-specific collaboration: a post on an opportunity record stays with that opportunity forever, providing historical context for anyone who looks at the record later. Mature orgs encourage record-level Chatter posts as part of capturing institutional knowledge, treating Chatter as the collaboration layer woven into CRM data.
How organizations use Post
Encourages reps to post to opportunity records about deal context, capturing historical knowledge that benefits anyone working the deal later.
Uses Chatter posts on cases for internal collaboration on resolution, with the conversation history preserved with the case.
Treats Chatter posts as institutional knowledge capture, encouraging sharing as part of daily work.
About the Author
Dipojjal Chakrabarti is a B2C Solution Architect with 29 Salesforce certifications and over 13 years in the Salesforce ecosystem. He runs salesforcedictionary.com to help admins, developers, architects, and cert/interview candidates sharpen their fundamentals. More about Dipojjal.
Test your knowledge
Q1. What is a Chatter Post?
Q2. What can posts contain?
Q3. Why are record-level posts valuable?
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