Salesforce for Nonprofits
Salesforce for Nonprofits (formerly known as the Nonprofit Success Pack/NPSP, now Nonprofit Cloud) is a suite of purpose-built applications designed for nonprofit organizations to manage fundraising, donor relationships, program delivery, grantmaking, and volunteer coordination.
Definition
Salesforce for Nonprofits (formerly known as the Nonprofit Success Pack/NPSP, now Nonprofit Cloud) is a suite of purpose-built applications designed for nonprofit organizations to manage fundraising, donor relationships, program delivery, grantmaking, and volunteer coordination. It provides nonprofit-specific data models for constituent tracking, donation management, outcome measurement, and case management.
In plain English
“Salesforce for Nonprofits (formerly NPSP, now Nonprofit Cloud) is a suite of apps designed for nonprofit organizations. It handles fundraising, donor management, grant tracking, program management, and volunteer coordination, all built on the Salesforce platform.”
Worked example
Riverstone Wildlife Trust, a 40-person animal-rescue nonprofit, runs Salesforce for Nonprofits (Nonprofit Cloud) to manage 12,000 donors, 800 active volunteers, and a foundation grants pipeline. The nonprofit-specific data model - Households, Recurring Donations, Soft Credits, Affiliations - captures things a vanilla Sales Cloud Account/Contact model never could: a major donor whose foundation also funds the organization, a volunteer who is also a monthly giver, a board member who is the spouse of a corporate sponsor. Fundraising, programs, and volunteer coordination teams work in the same org against the same constituents, and a year-end appeal pulls from all three motions instead of three siloed lists.
Why Salesforce for Nonprofits matters
Salesforce for Nonprofits (formerly known as the Nonprofit Success Pack/NPSP, now Nonprofit Cloud) is a suite of purpose-built applications designed for nonprofit organizations to manage fundraising, donor relationships, grant tracking, program management, and volunteer coordination. It provides nonprofit-specific data models, reports, and workflows on the Salesforce platform.
The product has gone through several name changes: from NPSP (an open-source package) to Salesforce.org products to the current Nonprofit Cloud branding. Despite the name changes, the core mission remains the same: making Salesforce accessible and useful for nonprofits. Salesforce offers discounted licensing for nonprofits through the Power of Us program, making the platform accessible to organizations with limited budgets.
How organizations use Salesforce for Nonprofits
Uses Nonprofit Cloud for fundraising, donor management, and grant tracking.
Manages volunteer programs and donor relationships on Salesforce for Nonprofits.
Helps nonprofit clients implement Nonprofit Cloud for their specific mission needs.
Trust & references
Straight from the source - Salesforce's reference material on Salesforce for Nonprofits.
- Nonprofit CloudSalesforce Help
Test your knowledge
Q1. What is Salesforce for Nonprofits?
Q2. What was it formerly called?
Q3. How do nonprofits get discounted access?
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