Definition
In Salesforce B2B Commerce or Commerce Cloud, a product record configured for display in the storefront checkout process, representing an item available for purchase by customers through the online store.
Real-World Example
When a sales operations lead at Cobalt Ventures needs to streamline operations, they turn to Product, Checkout to streamline deal management from prospecting through close. With Product, Checkout properly set up, sales managers can identify bottlenecks in the pipeline, coach reps on stalled deals, and allocate resources to the highest-potential opportunities.
Why Product, Checkout Matters
In Salesforce B2B Commerce or Commerce Cloud, a Checkout Product is a product record configured for display in the storefront checkout process, representing an item available for purchase by customers through the online store. The checkout-ready product has all the required configuration: pricing, inventory, descriptions, images, and checkout-specific settings.
Configuring products for commerce involves more than just basic product data. Storefronts need rich content (images, detailed descriptions), inventory tracking, pricing for different customer segments, and various checkout-specific settings. Salesforce Commerce Cloud and B2B Commerce products encompass these capabilities, with checkout being one specific aspect of the broader product configuration. Mature commerce operations treat product configuration as a key part of their merchandising strategy.
How Organizations Use Product, Checkout
- •NovaScale — Configures products for their B2B storefront with checkout-ready data including images, descriptions, and inventory.
- •BrightEdge Solutions — Treats checkout product configuration as a merchandising activity rather than just technical setup.
- •Cobalt Ventures — Tests checkout product configurations with realistic data before going live.