Definition
A drag-and-drop tool in Salesforce for designing and customizing Experience Cloud sites (communities, portals, help centers) with configurable pages, components, themes, and navigation without code.
Real-World Example
Consider a scenario where a platform engineer at NovaScale is working with Experience Builder to enhance the organization's Salesforce footprint with additional functionality. By leveraging Experience Builder, the team avoids building a custom solution from scratch, saving months of development time while gaining enterprise-grade features out of the box.
Why Experience Builder Matters
Experience Builder is a visual, drag-and-drop tool in Salesforce for designing and customizing Experience Cloud sites (formerly called Communities). Admins use it to configure pages, drag components onto a canvas, set component properties, apply themes and branding, configure navigation menus, and preview the site across different audiences. The tool supports both Lightning templates (pre-built starting points for common use cases) and the LWR (Lightning Web Runtime) framework for fully custom experiences.
Experience Builder makes site customization accessible to admins who don't write code, while still supporting developer-built custom Lightning Web Components for richer experiences. The combination is powerful: admins handle site structure, branding, and component placement; developers build custom components when needed; and the site is delivered through the same Salesforce platform with shared data and security. For most Experience Cloud projects, Experience Builder is where the bulk of the work happens.
How Organizations Use Experience Builder
- •Skyline Consulting — Builds entire customer support sites for clients in Experience Builder, configuring navigation, pages, and components without writing code for the standard experience.
- •Vertex Global — Uses Experience Builder for the structural layout of their partner portal and supplements with custom Lightning Web Components for partner-specific functionality.
- •NovaScale — Trains admins on Experience Builder so the site can be maintained and refreshed without developer involvement for routine changes.