Definition
In Salesforce Maps and Location services, a geographic coordinate or location data point represented on a map, used for geolocation features, territory mapping, and field service optimization.
Real-World Example
Consider a scenario where an architect at Skyline Consulting is working with Point to extend their Salesforce implementation to meet growing business demands. Point provides the additional capability they need without requiring a separate third-party system, keeping everything within the trusted Salesforce ecosystem and reducing integration complexity.
Why Point Matters
In Salesforce Maps and Location services, a Point is a geographic coordinate or location data point represented on a map, used for geolocation features, territory mapping, and field service optimization. Points typically have latitude and longitude coordinates and can represent customer locations, service appointments, sales territories, or any other geographically-relevant data.
Geographic data is foundational to location-based Salesforce features. Field service uses points to optimize technician routing. Territory management uses them for geographic territory definition. Maps visualizes them for spatial analysis. Mature deployments combine geocoding (converting addresses to coordinates) with map visualization and routing optimization to drive efficient field operations.
How Organizations Use Point
- •NovaScale Field Services — Uses points on Salesforce Maps to visualize technician locations and customer service appointments for routing optimization.
- •BrightEdge Solutions — Mapped customer locations as points to visualize sales territories and identify gaps.
- •TerraForm Tech — Combines point data with routing to optimize field technician schedules.