Salesforce Maps
Salesforce Maps is a location intelligence add-on that brings geographic visualization and territory management directly into Salesforce.
Definition
Salesforce Maps is a location intelligence add-on that brings geographic visualization and territory management directly into Salesforce. It helps sales and field service teams visualize customer data on interactive maps, design optimized routes, plan territories based on geography and revenue potential, and perform proximity searches to identify nearby accounts or leads.
In plain English
“Salesforce Maps is a location intelligence add-on that brings geographic visualization and territory management into Salesforce. It helps sales and field service teams visualize customer data on maps, plan routes, and optimize territories.”
Worked example
Midland Steel has 60 outside-sales reps covering manufacturing customers across 12 states and uses Salesforce Maps to plan territories and daily routes. A regional manager opens Salesforce Maps and sees every Account plotted as a point on the map; she draws a polygon around the cluster of accounts a new rep will inherit, and the platform calculates the territory's revenue, account count, and travel distance instantly. Before each customer-visit day, the rep uses the route-optimization feature to sequence eight stops - Maps factors in current traffic, the rep's home base, and meeting durations to minimize windshield time. Without Salesforce Maps, the same planning would happen in Google Maps tabs and shared spreadsheets, with no link back to the CRM accounts being visited.
Why Salesforce Maps matters
Salesforce Maps is a location intelligence add-on that brings geographic visualization and territory management directly into Salesforce. It helps sales and field service teams visualize customer data on maps, plan optimized routes for field visits, and manage sales territories with geographic boundaries.
Maps is valuable for any organization with field-based operations: outside sales reps visiting customers, field service technicians doing on-site work, or territory managers optimizing geographic coverage. Visualization on maps reveals spatial patterns that tabular data doesn't show, like customer density, white space (areas without coverage), and route efficiency opportunities.
How organizations use Salesforce Maps
Uses Salesforce Maps for outside sales territory management and visit route optimization.
Visualizes customer locations and technician routes on maps for scheduling efficiency.
Identifies geographic white space through map visualization for territory expansion planning.
Trust & references
Straight from the source - Salesforce's reference material on Salesforce Maps.
- What's Territory Planning?Salesforce Help
Test your knowledge
Q1. What is Salesforce Maps?
Q2. Who benefits most?
Q3. What spatial patterns does it reveal?
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