Marketing Cloud Intelligence
Marketing Cloud Intelligence (formerly Datorama) is Salesforce's marketing analytics and reporting platform.
Definition
Marketing Cloud Intelligence (formerly Datorama) is Salesforce's marketing analytics and reporting platform. It unifies marketing data from hundreds of sources and channels into a single dashboard, enabling cross-channel performance analysis, AI-powered insights, automated reporting, and ROI measurement. It connects to marketing platforms via API integrations (API Connect, TotalConnect, and LiteConnect) and helps marketers visualize campaign performance and optimize spend across all channels.
In plain English
“Marketing Cloud Intelligence (formerly Datorama) is Salesforce's marketing analytics platform. It pulls marketing data from hundreds of sources into one dashboard so marketers can analyze cross-channel performance, get AI insights, and measure ROI across all their marketing channels.”
Worked example
Hartfield Capital's CMO uses Marketing Cloud Intelligence (formerly Datorama) to unify marketing data from 30 different sources - Google Ads, Facebook Ads, LinkedIn campaigns, Marketing Cloud email, the company's website analytics, attribution platforms - into a single dashboard. The CMO sees cross-channel ROI by campaign, channel, and segment; AI-powered insights surface unexpected performance patterns; weekly automated reports go to the executive team. Without Marketing Cloud Intelligence, the same analysis would require manually extracting data from each source into Excel; with it, the cross-channel view is computed automatically.
Why Marketing Cloud Intelligence matters
Marketing Cloud Intelligence (formerly Datorama) is Salesforce's marketing analytics and reporting platform. It unifies marketing data from hundreds of sources and channels into a single dashboard, enabling cross-channel performance analysis, AI-powered insights, automated reporting, and ROI measurement. It connects to marketing platforms via API integrations (API Connect, TotalConnect, and LiteConnect) and helps marketers visualize campaign performance and optimize spend across all channels.
Marketing Cloud Intelligence addresses one of marketing's biggest pain points: getting a unified view of performance across many disparate marketing tools and channels. Without a unification layer, marketers spend hours manually pulling data from different systems and trying to reconcile metrics. With Marketing Cloud Intelligence, the data is automatically pulled, normalized, and made available for analysis. AI-powered insights surface patterns and anomalies that would be hard to spot manually. For data-driven marketing organizations, the platform is foundational to measuring and optimizing performance.
How organizations use Marketing Cloud Intelligence
Uses Marketing Cloud Intelligence (formerly Datorama) to unify data from 30+ marketing tools, providing executives with cross-channel performance dashboards.
Built ROI reporting in Marketing Cloud Intelligence that ties marketing spend to revenue outcomes across channels.
Treats older Datorama references as the same product as Marketing Cloud Intelligence today.
Trust & references
Straight from the source - Salesforce's reference material on Marketing Cloud Intelligence.
- Get Started with Marketing Cloud IntelligenceSalesforce Help
- Analyze Your Data with Marketing Cloud IntelligenceSalesforce Help
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