Definition
Lightning Experience Insights is a Setup page that provides analytics about Lightning Experience adoption and usage in the org. It shows metrics like the number of active Lightning users, pages viewed, features used, and switching behavior between Lightning and Classic, helping administrators drive adoption.
Real-World Example
The admin at Velocity Partners opens Lightning Experience Insights and discovers that 30% of users are still switching back to Classic for report building. She investigates and finds they are unfamiliar with the Lightning Report Builder. She creates a Trailhead assignment for those users and follows up two weeks later to see the Classic switching rate drop to 5%.
Why Lightning Experience Insights Matters
Lightning Experience Insights is part of the Salesforce platform layer, which provides the foundation upon which both standard and custom applications are built. The platform handles everything from data storage and user authentication to API access and deployment management, making it the backbone of every Salesforce implementation.
Understanding Lightning Experience Insights is essential for anyone who builds on Salesforce, whether they are an admin, developer, or architect. The platform's metadata-driven architecture means that configuration changes—rather than code changes—drive most of the customization, and this feature is a key part of that model.
How Organizations Use Lightning Experience Insights
- •Acme Corporation — Built a custom application on the Salesforce platform using Lightning Experience Insights to manage their entire vendor qualification process. What used to live in spreadsheets is now a structured, auditable system with automated notifications, approval routing, and real-time dashboards.
- •ABC Company — Used Lightning Experience Insights to extend their Salesforce org beyond traditional CRM. They built project management capabilities directly on the platform, eliminating the need for a separate tool and giving their team a single interface for customer data and project delivery.
- •Globex Industries — Applied Lightning Experience Insights to create a partner portal where external distributors can log in, view their accounts, submit orders, and track shipments—all powered by Salesforce without any custom infrastructure.