Definition
A Commerce Cloud Storefront is a customer-facing e-commerce website or digital shopping experience built and hosted on Salesforce Commerce Cloud. Storefronts include the product catalog, search, category navigation, product detail pages, shopping cart, checkout, and account management. B2C storefronts serve individual consumers, while B2B storefronts serve business buyers with features like account-based pricing and bulk ordering.
Real-World Example
When an architect at Skyline Consulting needs to streamline operations, they turn to Commerce Cloud Storefront to extend their Salesforce implementation to meet growing business demands. Commerce Cloud Storefront provides the additional capability they need without requiring a separate third-party system, keeping everything within the trusted Salesforce ecosystem and reducing integration complexity.
Why Commerce Cloud Storefront Matters
A Commerce Cloud Storefront is the customer-facing e-commerce experience built on Salesforce Commerce Cloud. It includes everything a shopper sees: the home page, product catalog, search and category navigation, product detail pages, shopping cart, checkout flow, account management, and order history. Storefronts are built using Commerce Cloud's frameworks (SFRA for B2C Commerce, or the LWR/B2B Commerce framework for B2B) and can be heavily customized to match brand guidelines.
Salesforce Commerce Cloud has two main storefront flavors. B2C Commerce Cloud (originally Demandware) is optimized for selling to individual consumers, with features like guest checkout, social login, recommendation engines, and mobile-first design. B2B Commerce is designed for business-to-business sales with features like account-based pricing, bulk ordering, approval workflows for large orders, and contract-based catalog visibility. Some merchants use both, running B2C and B2B storefronts on the same platform for different customer segments.
How Organizations Use Commerce Cloud Storefront
- •Skyline Consulting — Built a B2C Commerce Cloud storefront for a retail client with custom branding, SFRA-based templates, and Einstein recommendations. The storefront launched in three months and immediately replaced an aging legacy platform.
- •NovaScale — Runs both a B2C storefront for individual customers and a B2B storefront for distributor accounts. Each storefront has its own catalog, pricing, and checkout experience tailored to its audience.
- •Vertex Global — Customized their Commerce Cloud Storefront extensively to match their brand. The customization required significant front-end development, but the result was a storefront that felt entirely native to their brand rather than a generic Salesforce template.