Building a Storefront is a major implementation project. The configuration touchpoints below assume the broader Commerce Cloud program is in place.
- Pick the Storefront architecture
SFRA for B2C reference, Experience Cloud template for B2B, headless for full design control. Each fits different needs; pick deliberately.
- Configure catalog and content
Products, categories, brand assets, banners, promotional content. The catalog drives navigation; quality matters for findability and conversion.
- Apply branding and customise the theme
Colours, typography, logos, layout. SFRA ships sensible defaults; brand customisation differentiates the Storefront.
- Optimise performance and SEO
Measure Core Web Vitals. Optimise images, code-split JavaScript, configure CDN. Structured data and meta tags drive SEO.
- Test on real devices and assistive tech
Mobile responsiveness, accessibility, and cross-browser rendering all need explicit testing. Defaults catch most but not all issues.
- Performance regressions accumulate as theme customisations land. Monitor Core Web Vitals continuously.
- Accessibility shortcomings exclude users and risk legal exposure. Audit with WCAG 2.1 AA.
- Mobile responsiveness breaks under heavy custom CSS. Test on real devices, not just browser dev tools.
- Headless storefronts trade platform UI conveniences for design control. Plan the engineering investment.