Definition
An AppExchange Listing is a published entry on Salesforce's AppExchange marketplace that represents an app, component, bolt solution, flow, or consulting service available for installation or purchase. Each listing includes a description, screenshots, pricing, reviews, ratings, and security review status, allowing customers to evaluate solutions before installing them.
Real-World Example
the IT director at Vertex Global recently implemented AppExchange Listing to scale their operations using the Salesforce platform. AppExchange Listing gives them the infrastructure and tools needed to support new business requirements, handle increased data volumes, and serve a growing user base without compromising performance.
Why AppExchange Listing Matters
AppExchange Listings are the individual entries on Salesforce's AppExchange marketplace that represent installable or purchasable offerings. Each listing corresponds to either a managed package (an app or component), a Lightning Bolt solution, a Flow template, or a consulting service. The listing page includes the product description, screenshots, video demos, pricing details, customer reviews and ratings, supported Salesforce editions, and the package's security review status.
Listings are created and maintained by the ISV publisher from their Partner Community account. Before a paid listing or a listing that accesses sensitive data can go live, Salesforce requires it to pass a security review, which is noted on the listing page as a trust badge. Customers evaluate listings by reading reviews, checking the publisher's history, reviewing pricing, and often installing into a sandbox before committing to production.
How Organizations Use AppExchange Listing
- •Vertex Global — Evaluates every AppExchange Listing their team considers installing by reading at least 10 customer reviews and checking the security review status. This catches red flags early before any package reaches a sandbox.
- •NovaScale — Published their own AppExchange Listing for a custom reporting tool they built internally. The listing process forced them to write clear documentation and pass security review, both of which ended up improving the tool itself.
- •Skyline Consulting — Uses AppExchange Listings as a shortlist during client implementations. Rather than building common capabilities from scratch, the team searches the AppExchange first and often finds a mature solution that saves weeks of custom development.