Unfollow
In Salesforce Chatter, the action of unsubscribing from a record's or user's feed to stop receiving updates about their activity in your Chatter news feed, reversing a previous follow action.
Definition
In Salesforce Chatter, the action of unsubscribing from a record's or user's feed to stop receiving updates about their activity in your Chatter news feed, reversing a previous follow action.
In plain English
“Unfollow in Salesforce Chatter means unsubscribing from a record's or user's feed so you stop getting their updates in your news feed. It reverses a previous follow action, removing that stream of updates from your Chatter feed.”
Worked example
A project manager at Ember Construction follows 35 active Opportunities to track their Chatter Feed updates. When 12 of those Opportunities close (won or lost), they're no longer relevant to her daily work. She visits each closed Opportunity and clicks Unfollow - her Chatter feed stops showing field-history updates and posts on those records, and her sidebar's Following list drops from 35 entries to 23. She also Unfollows three colleagues who left the company, removing their stale activity from her stream. The Unfollow action is the simple counterweight to Follow - keeping the Chatter Feed signal-rich by excising what's no longer useful.
Why Unfollow matters
In Salesforce Chatter, Unfollow is the action of unsubscribing from a record's or user's feed to stop receiving updates about their activity in your Chatter news feed, reversing a previous follow action. Unfollowing is how users manage their feed volume by removing content streams that are no longer relevant.
Following and unfollowing are basic Chatter feed management actions. Users should periodically review what they're following and unfollow items that are no longer relevant to keep their feed useful. A cluttered feed with irrelevant content trains users to ignore Chatter entirely.
How organizations use Unfollow
Encourages users to manage their follows/unfollows for a relevant feed.
Trains users on feed management including unfollowing irrelevant items.
Treats feed hygiene as part of Chatter adoption.
Trust & references
Straight from the source - Salesforce's reference material on Unfollow.
- Follow People and RecordsSalesforce Help
Test your knowledge
Q1. What does Unfollow do?
Q2. Why unfollow?
Q3. What does it reverse?
Discussion
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