Tag

In Salesforce, a Tag is a user-defined keyword attached to a record to aid personal categorization and search. There are two Tag types: Personal Tags (private to the user who applied them) and Public Tags (visible to everyone in the org). Tags don't enforce values from a picklist - users type any keyword - which makes them flexible for ad-hoc organization but poor for structured reporting. They're commonly used for "read later" bookmarking, personal pipeline marking, and quick record-grouping outside formal picklists.

In Salesforce, a Tag is a user-defined keyword or label that can be applied to records, making them easier to categorize and find through tag-based search and personal tag organization. Tags can be personal (visible only to the creator) or public (visible to all users), providing a lightweight categorization system.

Tags provide an informal categorization mechanism alongside formal picklist-based classification. They're useful for personal organization (tagging records you want to return to) and shared categorization (public tags for team use). Usage has declined in favor of other mechanisms like list views and reports, but tags remain available.