Definition
A Salesforce industry solution that connects sales and operations teams by providing shared visibility into sales agreements, account-based forecasts, and production plans to align demand planning with CRM data.
Real-World Example
When a senior account executive at GreenField Solutions needs to streamline operations, they turn to Manufacturing Cloud to improve sales team productivity and pipeline visibility. Manufacturing Cloud gives reps a clear view of their deals and next steps, while managers use aggregated data to forecast revenue and plan territory assignments with greater precision.
Why Manufacturing Cloud Matters
Manufacturing Cloud is a Salesforce industry solution designed for manufacturing companies that need to connect sales and operations teams. It provides shared visibility into sales agreements (contracted volumes and prices over time), account-based forecasts (predicted demand by customer), and production plans, helping align demand planning with CRM-driven sales reality. The product addresses the disconnect that often exists in manufacturing between sales (managing customer relationships) and operations (planning production and supply chain).
Manufacturing Cloud is built on the Salesforce platform with industry-specific objects, page layouts, and workflows. It includes features for managing run-rate business (recurring orders from existing customers), new business pursuits, partner channels, and account-based forecasting. Combined with Salesforce's core CRM capabilities, it gives manufacturers a unified view of customer relationships, contracted demand, and production planning, eliminating the silos that traditionally separated these functions.
How Organizations Use Manufacturing Cloud
- •NovaScale Manufacturing — Uses Manufacturing Cloud to connect their sales agreements with their operations forecasting, ensuring production plans align with actual customer commitments.
- •TerraForm Tech — Tracks both run-rate business and new business pursuits in Manufacturing Cloud, giving leadership a unified pipeline view across both motion types.
- •BrightEdge Industries — Built account-based forecasting in Manufacturing Cloud that flows into their S&OP process, dramatically improving forecast accuracy.