Classic Letterheads
Classic Letterheads is a Setup page for creating branded letterhead designs that serve as backgrounds for Classic HTML email templates.
Definition
Classic Letterheads is a Setup page for creating branded letterhead designs that serve as backgrounds for Classic HTML email templates. A letterhead defines the header image, footer content, background color, and border styling that gives emails a consistent, professional appearance aligned with the organization's brand.
In plain English
“Here's a simple way to think about it: Classic Letterheads outlast the templates that use them. Visual frame around Classic HTML emails - header, footer, branding. As long as Classic Email Templates exist, letterheads do too.”
Worked example
The marketing coordinator at Summit Retail creates a Classic Letterhead with the company logo in the header, a blue gradient border, and the company address and social media links in the footer. This letterhead is then applied to all outbound HTML email templates, ensuring every email sent from Salesforce maintains consistent branding.
Why Classic Letterheads outlast the templates that use them
A Classic Letterhead defines the visual frame around a Classic HTML email - header logo, footer disclaimer, background colour, border. It exists so that email templates can stay text-focused while a single letterhead change rebrands every template at once. When the company logo changes, you edit one letterhead, and every workflow email starts using the new mark.
The catch is that Classic Letterheads are tied to Classic Email Templates, which are themselves a legacy surface. Most modern email needs (transactional, journey-based, marketing) live elsewhere - in Marketing Cloud, in Lightning templates, or in transactional senders entirely outside Salesforce. The reason letterheads are still worth maintaining is that as long as your org runs workflow Email Alerts or approval-process emails, those messages render through this brand layer. Audit it during any rebrand, and treat the day you delete the last letterhead as a sign you've finally migrated all email out of Classic.
How to set up Classic Letterheads
Classic Letterheads are the brand wrappers for Classic Email Templates — header logo, footer disclaimer, branded colors. They sit on top of HTML Classic Email Templates to provide consistent branding. Lightning Email Templates have their own embedded brand styling separately.
- Open Setup → Classic Letterheads
Setup gear → Quick Find: Classic Letterheads → Classic Letterheads.
- Click New Letterhead
Top-right.
- Set Letterhead Name and Description
Convention: per-brand ("Acme - Primary").
- Tick Available For Use
If unticked, the letterhead doesn't appear in template pickers.
- Set Header and Footer
Header: top section with logo, color. Footer: bottom section with disclaimer, address.
- Set Background Colors and Top / Bottom Borders
Brand-color background; border color and weight.
- Save → use in Classic Email Templates
Letterhead is now selectable when creating an HTML Classic Email Template.
Logo, color, height.
Disclaimer text, color.
Body, header, footer backgrounds.
Top / bottom border lines.
- Classic Letterheads only work with HTML Classic Email Templates. Lightning Email Templates have their own embedded styling — don't expect Letterheads to apply there.
- Available For Use must be ticked for the Letterhead to show in template pickers. Common oversight — same gotcha as Classic Email Templates.
- Logo images are uploaded into Letterheads as Documents (legacy Document object). Document storage counts against file storage limits.
How organizations use Classic Letterheads
Audited letterheads during a rebrand; updated brand assets reflected in workflow emails.
Compliance review verified active letterheads against current brand guidelines.
Trust & references
Straight from the source - Salesforce's reference material on Classic Letterheads.
- Create Classic Letterheads for Email TemplatesSalesforce Help
Test your knowledge
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