Definition
A Salesforce email template component that defines consistent branding elements (logo, colors, footer) applied across HTML email templates. It ensures outgoing emails maintain a uniform organizational appearance.
Real-World Example
When the campaign manager at Horizon Marketing needs to streamline operations, they turn to Letterhead to improve engagement with prospects and customers across multiple channels. Letterhead enables the team to deliver the right message at the right time, increasing open rates by 25% and generating 30% more marketing-qualified leads compared to the previous quarter.
Why Letterhead Matters
A Letterhead in Salesforce is an email template component that defines consistent branding elements (logo, colors, header, footer) applied across HTML email templates. Admins create a letterhead once with the organization's branding, then use it as the foundation for multiple email templates. When users send emails using those templates, the letterhead's branding appears automatically, ensuring all outgoing communications maintain a uniform organizational appearance.
Letterheads are valuable because they centralize branding maintenance. Without them, every email template would need to duplicate the branding code, and updating the brand would mean editing every template. With letterheads, branding lives in one place and updates propagate to all templates that use it. Modern Salesforce orgs often use Lightning Email Templates which have their own approach to consistent branding, but letterheads remain relevant for Classic email templates and for orgs that haven't migrated.
How Organizations Use Letterhead
- •BrightEdge Solutions — Uses letterheads to maintain consistent branding across all customer-facing emails, with one central letterhead applied to dozens of email templates.
- •NovaScale — Updated their corporate logo and brand colors by editing one letterhead, with the change automatically reflecting in all dependent email templates.
- •Vertex Global — Migrated from Classic letterheads to Lightning Email Templates during their Lightning Experience rollout.