Is Marketing Cloud Growth replacing Account Engagement?

No — Account Engagement (Pardot) continues as a B2B-focused product. Marketing Cloud Growth is a Data-Cloud-native edition aimed at fast-growing teams that want one stack across B2B and B2C.

Marketing Cloud: Account Engagement, Personalization, and the new Marketing Cloud Growth

Marketing Cloud spans three distinct stacks: Marketing Cloud Engagement (the legacy Exact Target lineage), Account Engagement (formerly Pardot), and the new Marketing Cloud Growth + Advanced editions built on Data Cloud. This pillar maps which to use when.

By Dipojjal Chakrabarti · Editor, Salesforce DictionaryLast updated May 4, 2026

Editorial in progress. The full long-form pillar is being written. Related-terms and FAQ below are already authoritative.

Pillar in progress

Long-form sections comparing the three Marketing Cloud editions, journey building, and segmentation in Data Cloud are being written. Underlying terms are already covered in the dictionary — see the related-terms list below.

Related dictionary terms

journey builder
data extension
account engagement
data cloud
segment

Agentforce 360

Data

Data 360

Industry Cloud

Industries Cloud

CPQ + Revenue

Revenue Cloud

Service

Service Cloud

Sales

Sales Cloud