Web Direct Leads
In Salesforce Web-to-Lead, leads generated when prospects submit a web form directly on your website, captured automatically as Lead records with the lead source tracking their origin from the web form.
Definition
In Salesforce Web-to-Lead, leads generated when prospects submit a web form directly on your website, captured automatically as Lead records with the lead source tracking their origin from the web form.
In plain English
“Web Direct Leads are leads generated when prospects submit a web form directly on your website. They're captured automatically as Lead records through Web-to-Lead, with the lead source tracking that they came from a direct web form submission.”
Worked example
Tarryholme Software runs a public website with a contact form on the home page. When prospects fill out the form, Web Direct Leads are generated - Lead records auto-created with Source = "Web" and the form's submitted data. Marketing tracks Web Direct Leads as a key acquisition channel; the assignment rules route them to the right SDR queue based on the company size or country. "Web Direct" distinguishes them from Web Referral Leads (which arrive via partner-site links) and from leads from other sources like Trade Shows or Cold Outbound.
Why Web Direct Leads matters
In Salesforce Web-to-Lead, Web Direct Leads are leads generated when prospects submit a web form directly on your website, captured automatically as Lead records with the lead source indicating direct web origin. They're distinguished from referral leads (which come through third-party links) for marketing attribution.
Tracking lead sources accurately is foundational to marketing analytics. Web direct leads indicate prospects who found your site directly (through search, bookmarks, or direct URL entry), which is different from referral leads that came through partner or third-party links.
How organizations use Web Direct Leads
Tracks web direct leads separately from referral leads for channel attribution.
Reports on web direct lead conversion rates versus other sources.
Uses lead source tracking for marketing investment decisions.
Trust & references
Straight from the source - Salesforce's reference material on Web Direct Leads.
- Set Up Web-to-LeadSalesforce Help
Test your knowledge
Q1. What are Web Direct Leads?
Q2. How are they captured?
Q3. Why track them separately?
Discussion
Loading discussion…