Trending Topics
In Salesforce Chatter, a feature that highlights topics (hashtags) that are currently receiving the most posts and engagement across the organization, helping users discover what subjects are top of mind.
Definition
In Salesforce Chatter, a feature that highlights topics (hashtags) that are currently receiving the most posts and engagement across the organization, helping users discover what subjects are top of mind.
In plain English
“Trending Topics in Salesforce Chatter highlights the hashtag topics currently getting the most posts and engagement across the organization. It helps users discover what's generating buzz right now, like a trending section on social media.”
Worked example
On Marshmoor Capital's company-wide Chatter feed, the Trending Topics widget surfaces the hashtags getting the most posts and engagement this week: #Q4-results, #remote-policy-2026, #safety-incident-westregion. The widget changes daily as conversations evolve. Employees clicking a Trending Topic see all recent posts under that hashtag across the org, regardless of which group or record the posts originated from. Trending Topics turns Chatter from group-organized into surfaced-by-relevance, helping employees discover what's top-of-mind across the company.
Why Trending Topics matters
In Salesforce Chatter, Trending Topics is a feature that highlights topics (hashtags) that are currently receiving the most posts and engagement across the organization, helping users discover active discussions and trending subjects. Unlike top all-time topics, trending reflects current activity.
Trending topics support real-time awareness of what the organization is talking about. During product launches, incidents, or important events, trending topics surface the conversations that matter right now. Mature Chatter cultures use trending for real-time organizational awareness.
How organizations use Trending Topics
Uses trending topics for real-time awareness of organizational conversations.
Monitors trending topics during product launches for engagement tracking.
Treats trending topics as an organizational pulse indicator.
Trust & references
Straight from the source - Salesforce's reference material on Trending Topics.
- TopicsSalesforce Help
Test your knowledge
Q1. What are Trending Topics?
Q2. How do they differ from top all-time?
Q3. When are they most useful?
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