Subscriber
In Salesforce managed packaging, a customer or organization that has installed a managed package from the AppExchange into their Salesforce org, receiving updates and patches from the package publisher.
Definition
In Salesforce managed packaging, a customer or organization that has installed a managed package from the AppExchange into their Salesforce org, receiving updates and patches from the package publisher.
In plain English
“A Subscriber in Salesforce managed packaging is a customer or organization that has installed a managed package from the AppExchange into their org. Subscribers receive updates and patches from the package developer.”
Worked example
When a customer of Tarryton Software's ISV partner installs the partner's managed package from AppExchange, the customer becomes a Subscriber. The Subscriber's Salesforce org has the partner's components installed (with the partner's namespace prefix); they're entitled to receive Patch Releases and major version updates from the partner. The partner's License Management Application (LMA) tracks all Subscribers across all their managed packages. "Subscriber" is the partner's term for their installed-customer base - every customer org with the package installed is a Subscriber.
Why Subscriber matters
In Salesforce managed packaging, a Subscriber is a customer or organization that has installed a managed package from the AppExchange into their Salesforce org, receiving updates and patches from the package developer. The subscriber is the consumer side of the ISV-customer relationship.
ISV partners manage their subscriber base through the License Management App (LMA), which tracks who has installed the package, what version they're running, and their license status. Mature ISV operations maintain awareness of their subscriber base for support, upgrade planning, and communication about new features.
How organizations use Subscriber
Manages their subscriber base through the License Management App.
Tracks subscriber versions to plan push upgrades and communicate about updates.
Treats subscriber management as core ISV operations.
Trust & references
Straight from the source - Salesforce's reference material on Subscriber.
- Second-Generation Managed PackagesSalesforce Developers
Test your knowledge
Q1. What is a Subscriber?
Q2. How do ISVs track subscribers?
Q3. What do subscribers receive?
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