Definition
A configuration feature within Einstein Search that lets admins define synonyms and abbreviations so users can find records regardless of exact terminology used in search queries.
Real-World Example
When a solutions architect at DeepSight Analytics needs to streamline operations, they turn to Einstein Search Dictionaries to enhance decision-making with AI-driven insights embedded directly in the CRM workflow. Einstein Search Dictionaries processes thousands of records and delivers actionable recommendations that help the team prioritize their efforts and improve outcomes measurably.
Why Einstein Search Dictionaries Matters
Einstein Search Dictionaries are a configuration feature within Einstein Search that lets admins define synonyms and abbreviations so users can find records regardless of the exact terminology in their query. Admins create dictionary entries mapping a search term to its synonyms (like mapping 'opp' to 'opportunity' or 'NYC' to 'New York City'), and the search engine treats them as equivalent when ranking results.
Search Dictionaries solve a common frustration: users naturally use shorthand and informal language, but search engines that match exact terms miss results when the query doesn't match the stored data. Without dictionaries, a user typing 'corp' would miss records that use 'corporation', and vice versa. Dictionaries are particularly valuable in industries with heavy jargon and abbreviations, where standard search would constantly miss obvious matches. Configuring them requires understanding how your users actually search, which often surprises admins who assumed users searched the way the data was entered.
How Organizations Use Einstein Search Dictionaries
- •Vertex Global — Configured Search Dictionaries with industry-specific abbreviations after noticing that sales reps were complaining about search not finding obvious matches. The fix was a few dictionary entries away.
- •NovaScale — Maintains a Search Dictionary that maps regional and product abbreviations to their full forms, ensuring searches work regardless of which form the user types.
- •BrightEdge Solutions — Reviews search logs quarterly to identify common 'no results' queries and adds appropriate dictionary entries to fix them.