Topics are the Chatter tagging system — assign topics to Feed Items to make them discoverable. Most topics are user-created ("#renewals," "#product-launch") via the Chatter publisher; admins can pre-create topic records to seed the taxonomy.
- Confirm Topics are enabled for the relevant objects
Setup → Topics for Objects → tick the objects where Topics should appear.
- Open the Topics tab (or post a Feed Item with #tag)
App Launcher → Topics. Or in any Chatter post, type #tagname to create-and-tag in one step.
- From the Topics tab: click New
Top-right.
- Set Topic Name and Description
Name shows up in tag autocomplete. Description aids search.
- Save
Topic is created. Users can now @-tag it on Feed Items.
- (Optional) Merge Topics
On the Topic detail page → Merge Topics → pick another topic. Useful when the team has duplicates ("renewals" and "renewal").
Mandatory fields
Topic Namerequired
Required. The tag name.
Gotchas
- Topics are case-insensitive but display whatever the user typed first. "#Renewals" and "#renewals" become the same Topic but display style varies.
- Topics for Objects must be enabled per-object. Without enablement, you can post #tags on a record but they don't link to the Topic record.
- Merging Topics is one-way — the merged topic disappears, all Feed Item links transfer to the surviving Topic. Plan merges carefully.