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Full Survey Question entry
How-to guide

How to create a Survey Question in Salesforce

Survey Questions are the individual prompts within a Survey — the actual questions respondents answer. Each Question record has a Type (Single Select / Free Text / NPS / Rating / etc.), required flag, and (for choice-based types) related Choice records. Most Survey Questions are created inline via Survey Builder rather than via the SObject directly.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated Apr 28, 2026

Survey Questions are the individual prompts within a Survey — the actual questions respondents answer. Each Question record has a Type (Single Select / Free Text / NPS / Rating / etc.), required flag, and (for choice-based types) related Choice records. Most Survey Questions are created inline via Survey Builder rather than via the SObject directly.

  1. Open Setup → Surveys (or App Launcher → Surveys) → click into a Survey

    Survey Questions are created inside Surveys via Survey Builder.

  2. Click Add Page (if needed) → drag a Question type onto the page

    Page hierarchy: Survey → Pages → Questions. Each page has its own set of questions.

  3. Pick Question Type

    Single Select / Multi Select / Free Text / Long Text / Numeric / Rating / Slider / NPS / Date / Time / File Upload / Image / Ranking. Each has different display + data shape.

  4. Set Question Text and Description

    Question Text is the prompt; Description provides context ("answer thinking about your last 30 days of usage").

  5. Tick Required if mandatory

    Required questions block submission; optional questions can be skipped.

  6. For choice-based: configure Choices via the Choices panel

    Single Select / Multi Select / Ranking questions need answer options — add via the in-builder Choices editor.

  7. Configure Logic / Branching (optional)

    Show/hide questions based on previous answers. "If NPS < 7, show the 'what would you change' question."

  8. Save the Survey

    Questions are now part of the survey. Activate the survey to start collecting responses.

Survey reference (parent)required

Required by association.

Question Typerequired

Required. Locked at creation.

Question Textrequired

Required. The actual prompt.

Gotchas
  • Question Type is locked once a Survey collects responses. Changing the type would orphan existing responses — Salesforce requires versioning the Survey to change types after submissions exist.
  • Logic / Branching can create skip patterns hard to debug. Test with various response paths before launching to production.
  • Salesforce Surveys (free tier) limits questions per survey. The cap varies; complex multi-page surveys may exceed limits — check the edition's allowance.

See the full Survey Question entry

Survey Question includes the definition, worked example, deep dive, related terms, and a quiz.