Salesforce Dictionary - Free Salesforce GlossarySalesforce Dictionary
Full Partner Portal entry
How-to guide

Setting up a partner-facing site in Salesforce

For new partner-facing deployments, use Experience Cloud with a Partner template. For existing legacy Partner Portal deployments, plan a migration to Experience Cloud.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated May 16, 2026

For new partner-facing deployments, use Experience Cloud with a Partner template. For existing legacy Partner Portal deployments, plan a migration to Experience Cloud.

  1. Confirm Partner Community licensing

    The license type is the foundation of partner identity. Confirm with the Salesforce account team that the org has Partner Community licenses available.

  2. Build an Experience Cloud Partner site

    Setup, Digital Experiences, All Sites, New. Pick a Partner template (Customer Service, Partner Central, others). The template seeds pages and a base configuration.

  3. Configure branding and pages

    Experience Builder lets you customize the site through drag-and-drop. Add Lightning components, configure page layouts, brand the colors and logo.

  4. Set up partner Account and User records

    Create Account records for each partner organization. Enable Partner Account on the Account. Create User records with Partner Community licenses for the individual partner users.

  5. Configure sharing rules and data access

    Decide which Leads, Opportunities, and Cases partners should see. Build sharing rules tying the partner Account to the relevant records.

  6. Set up Lead routing and deal registration

    Configure Lead Assignment Rules to route new leads to partner queues. Build a Deal Registration custom workflow that partners can submit through the site.

  7. Launch the site to partner users

    Activate the site, send login invitations to partner users, monitor adoption through site analytics and Login History reports.

  8. Migrate legacy Partner Portal deployments

    For existing Classic Partner Portal, build the Experience Cloud equivalent in parallel, migrate users, decommission the legacy portal.

Experience Cloud Partner templateremember

The Salesforce-provided starting point for partner-facing sites. Includes pages, navigation, and base configuration.

Partner Community licenseremember

The license type for external partner users, with constraints on Apex and batch operations.

Partner Account enablementremember

Account-level flag that designates an Account as a partner organization, enabling partner user creation.

Lead routingremember

Assignment Rules and Flow logic that distribute new leads to partner queues.

Deal Registrationremember

Workflow where partners submit deals for vendor approval, creating tracked Opportunities with explicit partner credit.

Classic Partner Portal (legacy)remember

The deprecated Classic-era partner portal, superseded by Experience Cloud in 2017.

Gotchas
  • Partner Portal is a legacy term. New deployments use Experience Cloud with a Partner template. The Classic Partner Portal does not run in Lightning Experience.
  • Partner Community licenses have constraints. Apex triggers running as partner users behave differently from internal-user contexts. Test partner-facing automation carefully.
  • Sharing rules for partner access need to be deliberate. Over-sharing leaks competitive information; under-sharing creates "I cannot see my deal" complaints.
  • Deal registration workflows are often custom. The platform provides the building blocks (Opportunity, Approval Process, Flow) but the specific workflow is org-configurable.
  • Migration from Classic Partner Portal to Experience Cloud takes months for enterprise deployments. Plan it as a coordinated project, not a quick technical migration.

See the full Partner Portal entry

Partner Portal includes the definition, worked example, deep dive, related terms, and a quiz.