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Full List Price entry
How-to guide

How to set a list price with a price book entry

You set a list price by creating a Price Book Entry that links a product to a price book. Start in the standard price book, then add custom price book entries for any book that sells at a different rate. The steps below cover the standard entry, which every product needs first.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated Jun 16, 2026

You set a list price by creating a Price Book Entry that links a product to a price book. Start in the standard price book, then add custom price book entries for any book that sells at a different rate. The steps below cover the standard entry, which every product needs first.

  1. Open the product record

    From the Products tab, open the product you want to price. The product must already exist as a Product2 record before it can carry any price.

  2. Add a standard price

    In the Price Book Entries (or Standard Price) related list, choose Add to Price Book, select the Standard Price Book, and enter the standard list price. Save it active so the product becomes sellable.

  3. Add to a custom price book

    Use Add to Price Book again, pick a custom price book, and either keep Use Standard Price on to inherit the master price or turn it off and type a book-specific list price.

  4. Confirm the entry is active

    Check that the IsActive flag is set on each entry. An inactive entry stores a price but cannot be added to opportunity, quote, or order lines.

Productrequired

The Product2 record the price applies to. It must exist and be active before any price book entry can reference it.

Price Bookrequired

The Pricebook2 the entry belongs to. The standard price book entry must exist before any custom price book entry can be created.

List Price (Unit Price)required

The published per-unit price stored on the entry. In a custom book this can inherit the standard price or be set independently.

Activerequired

Controls whether the entry can be used on line items. Only active entries default a price onto opportunities, quotes, and orders.

Gotchas
  • You cannot add a product to a custom price book until it has an active entry in the standard price book first.
  • In multi-currency orgs you need one price book entry per currency, or lines in a missing currency will not get a price.
  • Changing the price book on an opportunity that already has line items forces you to clear those lines, because their prices came from the old book.

See the full List Price entry

List Price includes the definition, worked example, deep dive, related terms, and a quiz.