Salesforce Dictionary - Free Salesforce GlossarySalesforce Dictionary
Full Follow entry
How-to guide

Follow a record, user, group, or file

Following is a one-click action surfaced on the entity page. The exact button location depends on whether the entity is a user, a record, a group, or a file.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated May 21, 2026

Following is a one-click action surfaced on the entity page. The exact button location depends on whether the entity is a user, a record, a group, or a file.

  1. Open the entity

    Navigate to the user profile, record detail page, Chatter group, or file you want to follow.

  2. Click Follow

    The Follow button appears in the header. Clicking it subscribes the current user; the button label flips to Following.

  3. Verify in What I Follow

    Open the Home page or the Chatter tab. The What I Follow feed should now include posts from the new entity.

  4. Adjust notifications

    Open Personal Settings, Chatter Email Settings, to tune which followed entities email you and how often.

  5. Unfollow when needed

    The same button that says Following toggles back to Follow when clicked. The EntitySubscription record is hard-deleted.

Gotchas
  • The 500-followed-entities limit per user is enforced. A user who follows everything will silently fail to follow new records once they hit it.
  • Feed tracking is global per object, not per user. Turning on tracking for the Owner field on Account broadcasts owner changes to every follower of every Account.
  • Auto-Follow Records They Create captures new records only. Records imported via Data Loader, API, or migration are not auto-followed by the importer.
  • Follow does not survive record merges. If a duplicate Account is merged, the followers of the loser record are not migrated to the winner. Plan an EntitySubscription cleanup as part of any merge project.

See the full Follow entry

Follow includes the definition, worked example, deep dive, related terms, and a quiz.