Push Notifications, Mobile
In the Salesforce Mobile App, push notifications sent to a user's mobile device alerting them about Salesforce events like approval requests, task assignments, Chatter mentions, or custom notifications defined by admins.
Definition
In the Salesforce Mobile App, push notifications sent to a user's mobile device alerting them about Salesforce events like approval requests, task assignments, Chatter mentions, or custom notifications defined by admins.
In plain English
“Mobile Push Notifications in the Salesforce Mobile App are alerts sent to a user's phone about Salesforce events: approval requests, task assignments, Chatter mentions, or custom notifications defined by admins. They keep users informed without requiring them to open the app.”
Worked example
When an Approval Request is sent to a regional VP at Sandhurst Aerospace, the Salesforce Mobile App fires a Push Notification to her iPhone - a banner reading "Approve $250K Discount Request from Account ABC." She taps the notification, which deep-links into the approval record in the mobile app, reviews the details, and approves on her phone in 30 seconds. Other Push Notifications she sees: Chatter @-mentions, Task assignments, custom notifications the admin configured for high-priority deal alerts. Mobile Push Notifications keep busy users responsive without demanding they have the Salesforce app open.
Why Push Notifications, Mobile matters
In the Salesforce Mobile App, Push Notifications are alerts sent to a user's mobile device alerting them about Salesforce events like approval requests, task assignments, Chatter mentions, or custom notifications defined by admins. Notifications appear on the user's phone lock screen or notification center, letting users stay informed about important Salesforce events without actively using the app.
Mobile push notifications are valuable for time-sensitive work: an approver needs to know quickly about pending approvals, a sales rep should see important account updates in real time, a service agent wants to know about escalated cases. Mature mobile deployments configure notifications thoughtfully to surface genuinely urgent information without creating notification fatigue. Over-notification trains users to ignore alerts, undermining the system's value.
How organizations use Push Notifications, Mobile
Configured targeted mobile push notifications for approval requests and urgent alerts, avoiding over-notification.
Uses custom notifications for time-sensitive business events that mobile users need to act on quickly.
Trains users on managing notification preferences to balance awareness with focus.
Test your knowledge
Q1. What are Mobile Push Notifications?
Q2. What can trigger notifications?
Q3. What's a common pitfall?
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