Definition
In the Salesforce Mobile App, push notifications sent to a user's mobile device alerting them about Salesforce events like approval requests, task assignments, Chatter mentions, or custom notifications defined by admins.
Real-World Example
When an architect at Skyline Consulting needs to streamline operations, they turn to Push Notifications, Mobile to extend their Salesforce implementation to meet growing business demands. Push Notifications, Mobile provides the additional capability they need without requiring a separate third-party system, keeping everything within the trusted Salesforce ecosystem and reducing integration complexity.
Why Push Notifications, Mobile Matters
In the Salesforce Mobile App, Push Notifications are alerts sent to a user's mobile device alerting them about Salesforce events like approval requests, task assignments, Chatter mentions, or custom notifications defined by admins. Notifications appear on the user's phone lock screen or notification center, letting users stay informed about important Salesforce events without actively using the app.
Mobile push notifications are valuable for time-sensitive work: an approver needs to know quickly about pending approvals, a sales rep should see important account updates in real time, a service agent wants to know about escalated cases. Mature mobile deployments configure notifications thoughtfully to surface genuinely urgent information without creating notification fatigue. Over-notification trains users to ignore alerts, undermining the system's value.
How Organizations Use Push Notifications, Mobile
- •Cobalt Ventures — Configured targeted mobile push notifications for approval requests and urgent alerts, avoiding over-notification.
- •NovaScale — Uses custom notifications for time-sensitive business events that mobile users need to act on quickly.
- •BrightEdge Solutions — Trains users on managing notification preferences to balance awareness with focus.