Intelligent Apps

Intelligent Apps is a Setup area for managing AI-enhanced applications available in the Salesforce ecosystem. It provides access to pre-built intelligent applications that combine CRM data with AI capabilities to deliver context-aware recommendations, predictions, and automated actions across business processes.

Salesforce's AI investments - Einstein, Agentforce, Data Cloud's segmentation engine, the dozens of cloud-specific intelligent features - show up in many places in the platform. Intelligent Apps is the Setup catalog where the AI-enabled applications available to your org are listed, surfacing what's installed, what's available, and how to enable each. For an admin trying to understand the AI capabilities available without reading every release-notes page, this is the consolidated view.

The reason it's worth knowing about even if you don't immediately enable everything is that the AI catalog evolves rapidly. A capability that wasn't relevant six months ago may be a major adoption opportunity this quarter. Browse the Intelligent Apps page during each release cycle, evaluate the new entries, and treat each as a potential project - most won't be worth pursuing immediately, but the ones that are tend to compound rapidly when adopted early.