Definition
A legacy Salesforce integration that connected Google Workspace (formerly G Suite) applications with Salesforce, allowing data sharing between Google Docs, Calendar, and Salesforce records. Now largely superseded by newer integrations.
Real-World Example
When the IT director at Vertex Global needs to streamline operations, they turn to Google Apps to scale their operations using the Salesforce platform. Google Apps gives them the infrastructure and tools needed to support new business requirements, handle increased data volumes, and serve a growing user base without compromising performance.
Why Google Apps Matters
Google Apps was a legacy Salesforce integration that connected Google Workspace (formerly G Suite, before that just Google Apps) applications with Salesforce. It allowed limited data sharing between Google Docs, Calendar, and Salesforce records, supporting use cases like attaching Google Docs to Salesforce records and syncing some calendar events. The integration dates from an earlier era of cloud collaboration when these capabilities weren't yet standard.
The Google Apps integration has been largely superseded by newer integrations: Lightning for Gmail (now Gmail Integration) for email, Einstein Activity Capture for automatic email and calendar sync, and direct Google Workspace integrations for documents and calendar. New Google Workspace integrations are richer, more reliable, and better maintained. References to 'Google Apps' in Salesforce documentation are typically about the older integration; modern advice is to use the newer tools instead.
How Organizations Use Google Apps
- •Skyline Consulting — Helps clients migrate from legacy Google Apps integration to modern Gmail Integration and Einstein Activity Capture during modernization projects.
- •TerraForm Tech — Treats any reference to Google Apps as a flag that the integration needs updating to current Google Workspace tools.
- •NovaScale — Replaced their Google Apps setup with Einstein Activity Capture and Gmail Integration during a productivity tooling refresh.