Advertising Studio
Advertising Studio was a digital advertising tool within Salesforce Marketing Cloud that let marketers create, manage, and optimize advertising campaigns across platforms like Google, Facebook, Instagram, and Twitter using CRM data to build targeted audiences.
Definition
Advertising Studio was a digital advertising tool within Salesforce Marketing Cloud that let marketers create, manage, and optimize advertising campaigns across platforms like Google, Facebook, Instagram, and Twitter using CRM data to build targeted audiences. It was retired on August 15, 2026, and Salesforce recommends Data Cloud Ad Audiences as the replacement for audience-based advertising use cases.
In plain English
“Advertising Studio was a Salesforce tool that helped marketing teams send their customer lists to places like Facebook and Google so their ads would show up to the right people. Salesforce retired it in 2026 and now recommends using Data Cloud Ad Audiences instead.”
Worked example
The marketing team at Wanderlust Travel uses Advertising Studio to upload their CRM audience segment of customers who browsed European vacation packages but did not book. They push this audience to Facebook and Google Ads to serve personalized retargeting ads. They also suppress customers who already booked, saving ad spend and avoiding annoying existing clients.
Why Advertising Studio matters
Advertising Studio was part of Salesforce Marketing Cloud and provided a bridge between CRM data and advertising platforms. Marketers could build audiences in Marketing Cloud using segmentation and data extensions, then push those audiences to Facebook, Google, Instagram, Twitter, LinkedIn, and YouTube for targeted advertising, lookalike audiences, or suppression lists.
Salesforce officially retired Advertising Studio on August 15, 2026. The replacement for most audience-based advertising use cases is Data Cloud Ad Audiences, which activates unified profiles from Data Cloud directly to ad platforms. Teams migrating from Advertising Studio typically rebuild their audience definitions in Data Cloud segments and reconnect their ad platform destinations from there.
How organizations use Advertising Studio
Used Advertising Studio until mid-2026 to push audiences of customers who abandoned booking flows to Facebook and Google for retargeting. Post-retirement, they migrated the same use case to Data Cloud Ad Audiences using a Data Cloud segment backed by their unified customer profile.
Relied on Advertising Studio suppression lists to stop advertising to customers who had already purchased. After retirement, they rebuilt the suppression logic as a Data Cloud segment that excludes anyone with a recent purchase event from their unified profile.
Ran lookalike audience campaigns through Advertising Studio to find new prospects similar to their best existing customers. The Data Cloud Ad Audiences migration required them to redefine 'best customers' as a Data Cloud segment first, which turned out to be a useful modeling exercise in its own right.
Trust & references
Straight from the source - Salesforce's reference material on Advertising Studio.
- Retirement of Marketing Cloud Advertising StudioSalesforce Help
Test your knowledge
Q1. When was Advertising Studio retired?
Q2. What is the recommended Salesforce replacement for Advertising Studio?
Q3. Which of these was a common Advertising Studio use case?
Discussion
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