Make a new product sellable by creating its Standard Price Book entry, the prerequisite for adding it to any custom price book or opportunity.
- Create the product
From Setup or the Products tab, click New Product. Enter the Product Name, Product Code, family, and any custom attributes. Mark Active true. Save.
- Open the new product detail
The Price Books related list appears on the detail page. It is empty for a brand-new product.
- Click Add Standard Price
The action launches the Standard Price Book entry composer. Enter the UnitPrice (the canonical list price), mark Active true.
- Confirm the entry
Save. The product detail page now shows one Price Books entry under Standard. The product is sellable through Standard immediately.
- Optionally extend to custom price books
Click Add to Price Book in the related list, pick the custom book, set the channel-specific UnitPrice. Repeat for every channel-specific price you support.
- Verify multi-currency
In a multi-currency org, verify the Standard book has one entry per active currency for the new product. The platform should auto-create them; if not, add them manually before quotes are generated.
- A product must have a Standard Price Book entry before it can be added to any custom book. Skipping this step blocks the custom book insert with an API error.
- Deactivating a Standard book entry while leaving custom book entries active produces inconsistent sellability. Most ops teams deactivate across all books at the same time.
- In a multi-currency org, missing per-currency Standard entries cause empty conversion lookups on quotes. Audit Standard entries by currency after each product launch.
- You cannot delete the Standard Price Book. Attempts via API return UNDELETABLE_ENTITY; the only safe action is to deactivate individual entries.