Organic Search is a custom Lead Source value plus a capture path. Add the picklist value first, then wire Web-to-Lead so organic submissions carry it automatically.
- Add the Organic Search picklist value
In Setup, open Object Manager, Lead, Fields and Relationships, then Lead Source. Click New under the value list, enter Organic Search, and save. If you use record types, assign the value to each active record type so it appears on those layouts.
- Decide how the value gets set
Choose one method per organic landing page: a Lead Source field on the form defaulted to Organic Search, a hidden input hardcoding the value, or a Flow that reads referrer or UTM data and sets it after creation. Hidden inputs and automation keep the value consistent.
- Generate the Web-to-Lead form
In Setup, go to Web-to-Lead and create a form. Include the fields you want, set a default Campaign if relevant, keep reCAPTCHA enabled, and copy the HTML. Add or confirm the Lead Source value in the markup before handing it to your webmaster.
- Test, then build the report
Uncomment the hidden debug field to confirm submissions post correctly, then submit a test lead. Verify Lead Source reads Organic Search on the record. Finally, create a Leads report grouped by Lead Source and a dashboard that trends organic volume over time.
The Organic Search picklist value you add to the Lead Source standard field; it also affects Account Source via the shared value set.
The Lead Source carried by a generated form or hidden input, so organic submissions are tagged without rep input.
On by default; blocks spambots from creating fake leads through the public form. Leave enabled for any organic landing page.
An optional Campaign linked at submission, used alongside Lead Source for ROI and multi-touch attribution reporting.
- Organic Search is not a standard value; if it is missing, an admin never added it to the Lead Source picklist.
- Lead Source shares its value set with Account Source, so changes to one field affect what the other offers.
- Web-to-Lead caps at 500 leads per day per org; overflow is held and the default lead creator is notified.
- Watch for value sprawl: Organic Search, Organic, SEO, and Search as separate entries break your reporting.