Member Status setup happens per campaign. The configuration takes a minute; the impact on reporting is permanent.
- Open the Campaign
Navigate to the relevant Campaign record. Find the Member Statuses related list (Campaign Member Statuses on Lightning).
- Click New to add a status
Each status has a Label (display name), a Has Responded flag, and an Is Default flag. Add the statuses that match the campaign type.
- Mark one status as Has Responded
Pick the status that represents the campaign''s response criteria. Only one status per campaign can carry the flag.
- Set the default status
Pick the status new members get when added to the campaign. Usually Sent or Invited.
- Map automation to the statuses
Configure Pardot, Marketing Cloud Engagement, or custom automation to promote members through the statuses as engagement signals arrive.
- Build campaign reports
Create reports that surface member volume per status, response rates, and attribution. Pin them to the marketing-leadership dashboard.
- One status per campaign is Has Responded. Picking the wrong one corrupts Response Rate reporting and Campaign Influence attribution.
- Each Campaign has its own status set. Standardizing statuses across many campaigns requires explicit configuration; there''s no org-wide default beyond Sent and Responded.
- Member Status changes are tracked in the field history. Audit reports can surface when and why a status changed.
- Automation must update Member Status for the metrics to work. Without automation, Member Status stays at the default and Response Rate is zero.