Assigning the Marketing User license is a two-part job. First select the checkbox on the user record to grant the feature license, then make sure the user's profile or a permission set grants the object permissions on Campaigns. You need the Manage Internal Users permission to edit user records.
- Open the user record
In Setup, enter Users in the Quick Find box, then select Users. In the user list view, click the name of the person you want to grant campaign access.
- Select the Marketing User checkbox
On the User Detail page click Edit. In the General Information section, select the checkbox next to the Marketing User feature license, then click Save. If the checkbox is greyed out, your org is out of available Marketing User seats.
- Grant Campaign object permissions
Create or open a permission set that grants Create, Read, Edit, and Delete on the Campaign object, then assign it to the user. The feature license alone does not give object access, so this step makes the New and Edit buttons appear.
- Verify and test
Have the user open the Campaigns tab and confirm the New button is present and that they can edit an existing campaign and import members. If something is missing, recheck both the checkbox and the object permissions.
The feature-license toggle on the user record. Grants create, edit, and delete on campaigns, advanced campaign setup, and bulk member import via the Data Import Wizard.
Create, Read, Edit, and Delete on the Campaign object, set on a profile or permission set. Required alongside the license for record operations.
The remaining Marketing User seats shown under Company Information. When it reaches zero the checkbox is disabled until you free or buy a seat.
- The checkbox grants the marketing capability, but without the Create permission on Campaigns the user still cannot create a record. You need both.
- If the checkbox is greyed out, you have used every Marketing User seat. Free one by clearing it on a user who no longer needs it, or buy more.
- Integration and automation users that create campaigns or add members usually need the license too, not just object permissions on their profile.
- Removing the checkbox does not delete campaigns the user created; it only stops them from creating or editing campaigns going forward.