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Full IdeaExchange entry
How-to guide

Submit an effective IdeaExchange idea

Customers and partners can submit ideas in minutes. Effective ideas follow a tight structure that helps product managers triage and prioritize.

By Dipojjal Chakrabarti · Founder & Editor, Salesforce DictionaryLast updated May 21, 2026

Customers and partners can submit ideas in minutes. Effective ideas follow a tight structure that helps product managers triage and prioritize.

  1. Search for existing duplicates

    Before submitting, search IdeaExchange for the same suggestion. Most ideas have already been submitted; vote and comment on the existing one rather than creating noise.

  2. Frame a clear title

    One-sentence title that names the feature gap. Good: Add formula-evaluated default values to picklist fields. Bad: Picklists could be smarter.

  3. Describe the problem in the body

    Two to three short paragraphs: what you''re trying to do, why current functionality blocks it, what success looks like. Skip the marketing language; product managers respond to specific scenarios.

  4. Pick the right category

    Category routes the idea to the right Salesforce product manager. Mis-categorized ideas wait longer for review.

  5. Promote within your community

    Share the idea in user groups, Slack communities, and customer councils. Volume of votes signals importance to the product manager.

  6. Engage with status updates

    When the product manager comments, respond. Engagement signals continued interest; silence after a status update suggests the original asker has moved on.

Mandatory fields
Titlerequired

One-sentence summary of the requested feature.

Bodyrequired

Detailed explanation of the problem and desired outcome.

Categoryrequired

Routes the idea to the right product manager.

Submitter Trailblazer accountrequired

Required to track ownership and engagement.

Gotchas
  • Duplicate ideas are common. Salesforce''s moderation team merges duplicates over time, but submitting unintentional duplicates dilutes voting weight.
  • Safe Harbor applies to every IdeaExchange status. Do not bet contracts on Coming Soon estimates.
  • Declined ideas occasionally get revived years later as product priorities shift. Don''t take a Decline as permanent.
  • IdeaExchange Reimagined is the long-term direction. Legacy IdeaExchange URLs will eventually redirect to the new experience.

See the full IdeaExchange entry

IdeaExchange includes the definition, worked example, deep dive, related terms, and a quiz.