Definition
Private Connect is a Setup feature that enables private, secure network connections between Salesforce and Amazon Web Services (AWS) without routing traffic over the public internet. It uses AWS PrivateLink technology for private peering, reducing latency, improving security, and helping organizations comply with strict network isolation requirements.
Real-World Example
The IT team at FinServe Bank configures Private Connect to establish a private network link between their Salesforce org and their AWS VPC. All API callouts from Salesforce to their banking backend now travel over this private connection instead of the public internet, meeting the bank's regulatory requirement for network-level data isolation.
Why Private Connect Matters
Private Connect is a Setup feature that enables private, secure network connections between Salesforce and Amazon Web Services (AWS) without routing traffic over the public internet. It uses AWS PrivateLink technology for private peering, reducing latency, improving security, and helping organizations comply with strict network isolation requirements.
Private Connect addresses a real need for organizations with strict security or compliance requirements that don't want sensitive Salesforce-to-AWS traffic flowing over the public internet, even with encryption. Private peering keeps the traffic on private networks, reducing exposure surface and improving performance. For highly regulated industries like financial services and healthcare, Private Connect can be the right choice for AWS integrations. The feature is part of Salesforce's broader infrastructure modernization toward Hyperforce.
How Organizations Use Private Connect
- •Coastal Health — Uses Private Connect for HIPAA-compliant integration between Salesforce and their AWS-hosted EHR system.
- •Redwood Financial — Implements Private Connect to satisfy banking regulator requirements for network isolation between Salesforce and AWS services.
- •ShieldGuard Security — Treats Private Connect as a security investment for strict data isolation requirements.